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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Stimmung und Werbewirkung
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Advertising effects
236
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Advertising
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56
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Consumer behaviour
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Chang, Chingching
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Eisend, Martin
7
Burton, Scot
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Dahlén, Micael
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Kees, Jeremy
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Muehling, Darrel D.
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Pelsmacker, Patrick de
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Kareklas, Ioannis
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Puntoni, Stefano
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Faber, Ronald J.
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Jin, Hyun Seung
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Kim, Jooyoung
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Li, Hairong
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McQuarrie, Edward F.
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Nelson, Michelle R.
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Phillips, Barbara J.
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Reijmersdal, Eva A. van
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Rozendaal, Esther
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Singh, Surendra N.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
434
Journal of advertising research
277
Journal of retailing and consumer services
232
Psychology & marketing
230
International journal of advertising : the quarterly review of marketing communications
222
International journal of hospitality management
217
International journal of advertising : the review of marketing communications
210
Journal of marketing communications
207
Journal of consumer research : JCR ; an interdisciplinary bimonthly
137
Journal of economic psychology : research in economic psychology and behavioral economics
135
SpringerLink / Bücher
132
Journal of promotion management : JPM
125
Journal of business ethics : JOBE
124
Tourism management : research, policies, practice
124
Journal of marketing research : JMR
111
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
106
European journal of marketing : EJM
104
Journal of promotion management : innovations in planning and applied research
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Marketing letters : a journal of research in marketing
91
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
90
International journal of internet marketing and advertising : IJIMA
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
The journal of brand management : an international journal
75
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
The journal of product & brand management
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
Journal of travel and tourism marketing
67
Journal of business and psychology
64
Academy of Management journal : AMJ
63
Marketing : ZFP ; journal of research and management
62
Journal of current issues and research in advertising : JCIRA
61
Journal of hospitality marketing & management
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Health marketing quarterly
59
Journal of economic behavior & organization : JEBO
59
NBER working paper series
59
International journal of contemporary hospitality management
58
Journal of marketing
57
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ECONIS (ZBW)
257
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1
Emotional information management and responses to emotional appeals
Taute, Harry A.
;
McQuitty, Shaun
;
Sautter, Elise Pookie
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 31-43
Persistent link: https://www.econbiz.de/10009302702
Saved in:
2
Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
Saved in:
3
The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
Saved in:
4
Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
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5
Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
Saved in:
6
Explaining the impact of scarcity appeals in advertising : the mediating role of perceptions of susceptibility
Eisend, Martin
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003766362
Saved in:
7
The hidden persuaders : then and now
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003708187
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8
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
9
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
10
Is self-character similarity always beneficial? : the moderating role of immersion in product placement effects
Bhatnagar, Namita
;
Wan, Fang
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 39-50
Persistent link: https://www.econbiz.de/10009241301
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