//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Managing for media anarchy : a...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
236
Werbewirkung
236
Advertising
111
Werbung
111
USA
52
United States
52
Consumer behaviour
50
Konsumentenverhalten
50
Psychology of advertising
30
Werbepsychologie
30
Computerspiel
21
Fernsehwerbung
21
Television advertising
21
Video game
21
Brand image
20
Markenimage
20
Experiment
19
Target group
19
Zielgruppe
19
Internet marketing
18
Online-Marketing
18
Product Placement
15
Product placement
15
Social Web
14
Social web
14
Advertising planning
13
Children
13
Creativity
13
Green marketing
13
Kinder
13
Kreativität
13
Werbeplanung
13
Öko-Marketing
13
Brand management
12
Forschung
12
Markenführung
12
Research
12
Emotion
10
Gewalt
10
Print advertising
10
more ...
less ...
Online availability
All
Undetermined
60
Type of publication
All
Article
247
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
252
Aufsatz in Zeitschrift
252
Collection of articles of several authors
5
Sammelwerk
5
Language
All
English
252
Author
All
Chang, Chingching
9
Eisend, Martin
7
Burton, Scot
6
Dahlén, Micael
6
Kees, Jeremy
5
Muehling, Darrel D.
5
Pelsmacker, Patrick de
5
Choi, Yung Kyun
4
Kim, Jooyoung
4
Puntoni, Stefano
4
Rosengren, Sara
4
Sheehan, Kim Bartel
4
Yoon, Hye Jin
4
Berry, Christopher
3
Carlson, Les
3
Cauberghe, Verolien
3
Evans, Nathaniel J.
3
Faber, Ronald J.
3
Hudders, Liselot
3
Huh, Jisu
3
Jin, Hyun Seung
3
Kareklas, Ioannis
3
Li, Hairong
3
McQuarrie, Edward F.
3
Phillips, Barbara J.
3
Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Russell, Cristel Antonia
3
Singh, Surendra N.
3
Stafford, Marla Royne
3
Wright, Scott A.
3
Yoon, Sukki
3
An, Soontae
2
Ashley, Christy
2
Bakir, Aysen
2
Belk, Russell W.
2
Bergkvist, Lars
2
Besharat, Ali
2
Cauberghe, Veroline
2
Cheong, Yunjae
2
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
1,235
SpringerLink / Bücher
615
Journal of retailing and consumer services
594
The journal of brand management : an international journal
588
The journal of product & brand management
409
Journal of advertising research
363
Journal of marketing communications
346
Psychology & marketing
331
International journal of hospitality management
295
Technological forecasting & social change : an international journal
282
International journal of advertising : the review of marketing communications
269
International journal of advertising : the quarterly review of marketing communications
262
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
244
European journal of marketing : EJM
239
Tourism management : research, policies, practice
237
International journal of internet marketing and advertising : IJIMA
231
Corporate communications : an international journal
219
Industrial marketing management : the international journal for industrial and high-tech firms
215
Journal of promotion management : JPM
202
Springer eBook Collection
195
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
194
Information systems research : ISR
190
Journal of marketing management : MM
185
Journal of Communication Management
183
Marketing intelligence & planning
179
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
179
Journal of promotion management : innovations in planning and applied research
178
Journal of marketing
176
Journal of strategic marketing
174
Asia Pacific journal of marketing and logistics
173
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
173
Management science : journal of the Institute for Operations Research and the Management Sciences
162
Journal of travel and tourism marketing
161
Journal of business ethics : JOBE
158
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Journal of marketing research : JMR
153
Marketing letters : a journal of research in marketing
153
Cogent business & management
152
Journal of the Academy of Marketing Science
151
more ...
less ...
Source
All
ECONIS (ZBW)
252
Showing
1
-
10
of
252
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Saved in:
2
Salient effects of publicity in advertised brand recall and recognition : the list-strength paradigm
Jin, Hyun Seung
;
Suh, Jaebeom
;
Donavan, D. Todd
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003708163
Saved in:
3
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
4
Narrative transportation and paratextual features of social media in viral advertising
Seo, Yuri
;
Li, Xiaozhu
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011848783
Saved in:
5
An investigation of brand-related user-generated content on Twitter
Liu, Xia
;
Burns, Alvin C.
;
Hou, Yingjian
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 236-247
Persistent link: https://www.econbiz.de/10011705754
Saved in:
6
The impact of comedic violence on viral advertising effectiveness
Brown, Mark R.
;
Bhadury, Roop K.
;
Pope, Nigel K. Ll.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10003962671
Saved in:
7
Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context
Foos, Adrienne E.
;
Keeling, Kathleen
;
Keeling, Debbie
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10011453836
Saved in:
8
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
9
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
10
Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth
;
Lee, Christopher
;
Orth, Ulrich R.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->