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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
236
Werbewirkung
236
Advertising
170
Werbung
170
Consumer behaviour
86
Konsumentenverhalten
86
USA
70
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Eisend, Martin
12
Chang, Chingching
10
Dahlén, Micael
8
Kees, Jeremy
7
Muehling, Darrel D.
7
Nelson, Michelle R.
7
Burton, Scot
6
Pelsmacker, Patrick de
6
Rosengren, Sara
6
Yoon, Hye Jin
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5
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Hudders, Liselot
4
Kareklas, Ioannis
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Laczniak, Russell N.
4
Li, Hairong
4
Puntoni, Stefano
4
Sheehan, Kim Bartel
4
Taylor, Charles Raymond
4
Ashley, Christy
3
Bergkvist, Lars
3
Berry, Christopher
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Cauberghe, Verolien
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Cauberghe, Veroline
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Matthes, Jörg
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Phillips, Barbara J.
3
Reid, Leonard N.
3
Reijmersdal, Eva A. van
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
2,263
Journal of retailing and consumer services
1,996
International journal of hospitality management
910
Psychology & marketing
793
International journal of consumer studies
781
NBER working paper series
757
Journal of consumer research : JCR ; an interdisciplinary bimonthly
652
Working paper / National Bureau of Economic Research, Inc.
642
NBER Working Paper
572
Discussion paper series / IZA
513
European Journal of Marketing
508
SpringerLink / Bücher
505
Journal of advertising research
497
Journal of Consumer Marketing
474
Management science : journal of the Institute for Operations Research and the Management Sciences
447
Journal of marketing research : JMR
438
European journal of marketing : EJM
427
Asia Pacific journal of marketing and logistics
410
Journal of business ethics : JOBE
405
The journal of product & brand management
405
Journal of economic psychology : research in economic psychology and behavioral economics
403
Tourism management : research, policies, practice
399
Journal of marketing communications
391
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
374
The journal of brand management : an international journal
371
Journal of marketing
369
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
353
Journal of marketing management : MM
353
Journal of travel and tourism marketing
353
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
353
Journal of international consumer marketing
339
Marketing letters : a journal of research in marketing
336
Journal of retailing
333
Cogent business & management
331
International journal of advertising : the quarterly review of marketing communications
322
Journal of the Academy of Marketing Science
322
Technological forecasting & social change : an international journal
316
International journal of advertising : the review of marketing communications
309
Journal of economic behavior & organization : JEBO
309
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ECONIS (ZBW)
344
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1
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10
of
344
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date (oldest first)
1
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on
advertising
effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
2
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
3
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10009536710
Saved in:
4
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on
cognitive
processing and evaluation
Read, Glenna L.
;
Driel, Irene I. van
;
Potter, Robert F.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
Saved in:
5
Emotional information management and responses to emotional appeals
Taute, Harry A.
;
McQuitty, Shaun
;
Sautter, Elise Pookie
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 31-43
Persistent link: https://www.econbiz.de/10009302702
Saved in:
6
The influence of repetitive health messages and sensitivity to fluency on the truth effect in
advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
Saved in:
7
Remembering the good old days : the moderating role of consumer
affective
state on the effectiveness of nostalgic
advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
Saved in:
8
Chronological age versus
cognitive
age for younger consumers : implications for
advertising
persuasion
Chang, Chingching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
Saved in:
9
Advertising
-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
10
Gender roles and humor in
advertising
: the occurrence of stereotyping in humorous and nonhumorous
advertising
and its consequences for
advertising
effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
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