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Marketing management
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Journal of advertising research
Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
194
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
111
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107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Springer eBook Collection
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Management science : journal of the Institute for Operations Research and the Management Sciences
61
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Business horizons
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Asia Pacific journal of marketing and logistics
46
International marketing review
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Journal of global marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
42
International journal of technology marketing : IJTMkt
41
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
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Journal of business economics : JBE
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AMS review : official publication of the Academy of Marketing Science
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Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
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Springer eBook Collection / Business and Economics
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Marketing letters : a journal of research in marketing
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Cogent business & management
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ECONIS (ZBW)
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1
Multicultural marketing and the reasons why
Korzenny, Felipe
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 173-176
Persistent link: https://www.econbiz.de/10003742644
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2
Editorial: Marketing in the era of long-tail media
Rubinson, Joel
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 301-302
Persistent link: https://www.econbiz.de/10003768711
Saved in:
3
Learing from winners : how IBM seized the day
Pettit, Raymond
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003833790
Saved in:
4
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
5
Empirical generalizations about advertising campaign success
Binet, Les
;
Field, Peter
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 130-133
Persistent link: https://www.econbiz.de/10003860387
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6
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
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7
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
8
New technologies drive CPG media mix optimization
Reynar, Angela
;
Philips, Jodi
;
Heumann, Simona
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 416-427
Persistent link: https://www.econbiz.de/10008857204
Saved in:
9
The honey, the bear, and the violin : the Russian voices of Israeli advertising
Elias, Nelly
;
Greenspan, Leah
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 113-122
Persistent link: https://www.econbiz.de/10003609587
Saved in:
10
Conceptualization and measurement of multidimensionality of integrated marketing communications
Lee, Dong Hwan
;
Park, Chan Wook
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 222-236
Persistent link: https://www.econbiz.de/10003610473
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