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The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni - In: Journal of advertising research 49 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit; Stewart, Kristin; Cunningham, Isabella - In: Journal of advertising research 56 (2016) 3, pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
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Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia; Russell, Dale W.; Morales, … - In: Journal of advertising research 57 (2017) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
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The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo; Meyer, Jeffrey; Ha, Kyoungnam - In: Journal of advertising research 55 (2015) 3, pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
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The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising research 48 (2008) 3, pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
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Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan; Kent, Robert J. - In: Journal of advertising research 53 (2013) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
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An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller; Gray, David Michael - In: Journal of advertising research 53 (2013) 2, pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
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Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard; Phau, Ian - In: Journal of advertising research 57 (2017) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
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Brand placement prominence: good for memory! : bad for attitudes?
Reijmersdal, Eva A. van - In: Journal of advertising research 49 (2009) 2, pp. 151-153
Persistent link: https://www.econbiz.de/10003860460
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The product well placed : the relative impact of placement and audience characteristics on placement recall
Bressoud, Etienne; Lehu, Jean-Marc; Russell, Cristel Antonia - In: Journal of advertising research 50 (2010) 4, pp. 374-385
Persistent link: https://www.econbiz.de/10008857212