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Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Lii, Yuan-shuh; Lee, Monle - In: Journal of business ethics : JOBE 105 (2012) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10009516787
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Alliances between brands and social causes : the influence of company credibility on social responsibility image
Bigné Alcañiz, J. Enrique; Chumpitaz Caceres, Rubén; … - In: Journal of business ethics : JOBE 96 (2010) 2, pp. 169-186
Persistent link: https://www.econbiz.de/10008668902
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To do well by doing good : improving corporate image through cause-related marketing
Vanhamme, Joëlle; Lindgreen, Adam; Reast, Jon; … - In: Journal of business ethics : JOBE 109 (2012) 3, pp. 259-274
Persistent link: https://www.econbiz.de/10009705816
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The role of identity salience in the effects of corporate social responsibility on consumer behavior
Marin, Longinos; Ruiz de Maya, Salvador; Rubio, Alicia - In: Journal of business ethics : JOBE 84 (2009) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10003805863
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Well-being marketing : an ethical business philosophy for consumer goods firms
Sirgy, M. Joseph; Lee, Dong-Jin - In: Journal of business ethics : JOBE 77 (2008) 4, pp. 377-403
Persistent link: https://www.econbiz.de/10003674778
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Consumer evaluations of social alliances : the effects of perceived fit between companies and non-profit organizations
Kim, Namin; Sung, Youri; Lee, Moonkyu - In: Journal of business ethics : JOBE 109 (2012) 2, pp. 163-174
Persistent link: https://www.econbiz.de/10009624980
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Un/ethical company and brand perceptions : conceptualising and operationalising consumer meanings
Brunk, Katja H. - In: Journal of business ethics : JOBE 111 (2012) 4, pp. 551-565
Persistent link: https://www.econbiz.de/10009717383
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Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
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Consumer reactions to corporate tax strategies : effects on corporate reputation and purchasing behavior
Hardeck, Inga; Hertl, Rebecca - In: Journal of business ethics : JOBE 123 (2014) 2, pp. 309-326
Persistent link: https://www.econbiz.de/10010403899
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The impact of corporate volunteering on CSR image : a consumer perspective
Plewa, Carolin; Conduit, Jodie; Quester, Pascale G.; … - In: Journal of business ethics : JOBE 127 (2015) 3, pp. 643-659
Persistent link: https://www.econbiz.de/10010503918