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Investigating the online customer experience : a B2B perspective
McLean, Graeme J. - In: Marketing intelligence & planning 35 (2017) 5, pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit; Gaganpreet Singh; Sadeque, Saalem; … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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AI and digitalization in relationship management : impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of business research : JBR 150 (2022), pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
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Antecedents of retailer loyalty : simultaneously investigating channel push and consumer pull effects
Chiou, Jyh-shen; Wu, Lei-yu; Chuang, Min-chieh - In: Journal of business research : JBR 63 (2010) 4, pp. 431-438
Persistent link: https://www.econbiz.de/10003962311
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Cross-cultural study of channel relationship factors : antecedents of satisfaction in a retail setting ; a commentary essay
Kale, Sudhir H. - In: Journal of business research : JBR 63 (2010) 4, pp. 439-441
Persistent link: https://www.econbiz.de/10003962314
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Relationship value based on customer equity influences on online group-buying customer loyalty
Zhang, Ruijin; Li, Guoxin; Wang, Haiyan - In: Journal of business research : JBR 69 (2016) 9, pp. 3820-3826
Persistent link: https://www.econbiz.de/10011515268
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Performance effects of trust-dependence congruence : the mediating role of relational behaviors
Yang, Wei; Zhang, Yu; Zhou, Yin; Zhang, Leinan - In: Journal of business research : JBR 129 (2021), pp. 341-350
Persistent link: https://www.econbiz.de/10012509665
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Customer engagement and relationships in multi-actor service ecosystems
Sharma, Piyush; Jain, Kokil; Kingshott, Russel P. J.; … - In: Journal of business research : JBR 121 (2020), pp. 487-494
Persistent link: https://www.econbiz.de/10012417370