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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.; Minton, Elizabeth A. - In: Journal of business research : JBR 151 (2022), pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
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Transforming the automotive retail : drivers for customers' omnichannel BOPS (Buy Online & Pick up in Store) behavior
Kim, Sehoon; Connerton, Timothy Paul; Park, Cheongyeul - In: Journal of business research : JBR 139 (2022), pp. 411-425
Persistent link: https://www.econbiz.de/10013194198
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The differential effects of retail density : an investigation of goods versus service settings
Pan, Yue; Siemens, Jennifer Christie - In: Journal of business research : JBR 64 (2011) 2, pp. 105-112
Persistent link: https://www.econbiz.de/10008839692
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Antecedents to loyalty point redemption : implications for customer equity management
Hwang, Joon Ho; Chung, Jaiho; Kim, Jae Wook; Lee, Dongwon; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3731-3739
Persistent link: https://www.econbiz.de/10011515248
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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As worlds collide : the role of marketing management in customer-to-customer interactions
Ekpo, Akon E.; Riley, Breagin K.; Thomas, Kevin D.; … - In: Journal of business research : JBR 68 (2015) 1, pp. 119-126
Persistent link: https://www.econbiz.de/10010433158
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The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur; Faroque, Anisur Rahman; Sakka, Georgia; … - In: Journal of business research : JBR 138 (2022), pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
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The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen; Swaminathan, Srinivasan; Kim, Junhee - In: Journal of business research : JBR 125 (2021), pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
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Customer comeback : empirical insights into the drivers and value of returning customers
Meire, Matthijs - In: Journal of business research : JBR 127 (2021), pp. 193-205
Persistent link: https://www.econbiz.de/10012494367