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Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda; Sharp, Byron; Dawes, John; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
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How corporate reputation, quality, and value influence online loyalty
Caruana, Albert; Ewing, Michael - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1103-1110
Persistent link: https://www.econbiz.de/10008652762
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Strategies to offset dissatisfactory product performance : the role of post-purchase marketing
Wang, Kai-yu; Liang, Minli; Peracchio, Laura A. - In: Journal of business research : JBR 64 (2011) 8, pp. 809-815
Persistent link: https://www.econbiz.de/10009229006
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Consumer-brand relationship quality : when and how it helps brand extensions
Kim, Kyeongheui; Park, Jongwon; Kim, Jungkeun - In: Journal of business research : JBR 67 (2014) 4, pp. 591-597
Persistent link: https://www.econbiz.de/10010363454
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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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Consumer perceptions of third party product quality ratings
Maeyer, Peter De; Estelami, Hooman - In: Journal of business research : JBR 64 (2011) 10, pp. 1067-1073
Persistent link: https://www.econbiz.de/10009270585
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Emotional expressions in online user reviews : how they influence consumers' product evaluations
Kim, Junyong; Gupta, Pranjal - In: Journal of business research : JBR 65 (2012) 7, pp. 985-992
Persistent link: https://www.econbiz.de/10009562205
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Perceived quality, emotions, and behavioral intentions : application of an extended Mehrabian-Russell model to restaurants
Jang, Soocheong; Namkung, Young - In: Journal of business research : JBR 62 (2009) 4, pp. 451-460
Persistent link: https://www.econbiz.de/10003839885
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Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay; Banerjee, Somak; Johnson, Aaron; Biswas, … - In: Journal of business research : JBR 141 (2022), pp. 737-754
Persistent link: https://www.econbiz.de/10013168015