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Brand image
485
Markenimage
485
Consumer behaviour
390
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390
Brand management
349
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349
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192
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Diamantopoulos, Adamantios
12
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8
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7
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7
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6
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6
Veloutsou, Cleopatra
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5
Budhwar, Pawan S.
5
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5
Michel, Géraldine
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
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4
Ekinci, Yuksel
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4
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3
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3
Chatterjee, Subimal
3
Chaudhuri, Ranjan
3
Cornwell, T. Bettina
3
Eisingerich, Andreas B
3
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Journal of business research : JBR
The Indian economic journal
1,267
The Indian journal of economics
1,166
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,071
Economic & political weekly : a Sameeksha Trust publ.
1,053
Finance India : the quarterly journal of Indian Institute of Finance
934
International journal of hospitality management
915
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
885
Working Papers / eSocialSciences
865
The Asian economic review : journal of the Indian Institute of Economics
795
Economic developments in India : quarterly update : analysis, reports, policy documents
749
Indian journal of agricultural economics
680
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
602
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
544
Working paper
533
Economic affairs : quarterly journal of economics
501
MPRA Paper
497
Global business review
434
Margin : quarterly journal of the National Council of Applied Economic Research
407
International journal of contemporary hospitality management
399
NBER working paper series
399
Policy research working paper : WPS
388
Praj̄nȧn : journal of social and management sciences
386
International journal of Indian culture and business management
382
Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
371
SpringerLink / Bücher
360
The Indian journal of public administration : quarterly journal of the Indian Institute of Public Administration
352
Anvesak : journal of the Sardar Patel Institute of Economic and Social Research
350
The journal of brand management : an international journal
347
Working paper / National Bureau of Economic Research, Inc.
338
Discussion paper series / IZA
336
IZA Discussion Papers
334
The journal of product & brand management
315
Journal of retailing and consumer services
308
Working papers / National Institute of Public Finance and Policy
305
NBER Working Paper
304
Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
298
Occasional papers / Reserve Bank of India
294
Working paper / Indian Institute of Management, Ahmedabad
290
Papers read at the ... annual conference of the Indian Economic Association
284
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ECONIS (ZBW)
622
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1
Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants
Chen, Hung-bin
;
Yeh, Shih-shuo
;
Huan, Tzung-cheng
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 354-360
Persistent link: https://www.econbiz.de/10010245245
Saved in:
2
Esoteric governance mechanism and collective brand equity creation in confederated organizations : evidence from an emerging economy
Basu, Shubhabrata
;
Pereira, Vijay
;
Sinha, Paresha
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 217-230
Persistent link: https://www.econbiz.de/10013325589
Saved in:
3
Factors shaping attitude of voters about celebrity politicians : direct and indirect effects
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
Journal of business research : JBR
109
(
2020
),
pp. 210-220
Persistent link: https://www.econbiz.de/10012238051
Saved in:
4
Do corporate image and reputation drive brand equity in
India
and China? : similarities and differences
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of business research : JBR
86
(
2018
),
pp. 259-268
Persistent link: https://www.econbiz.de/10011855325
Saved in:
5
How can coffee shops draw customers back after COVID-19? : the influence of psychological distance on coffee versus tea preference
Grossman, Ori
;
Rachamim, Matti
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547391
Saved in:
6
The impact of celebrity CEOs on restaurant firm performance : the moderating role of environmental dynamism
Kim, Bora
;
Lee, Seoki
- In:
Journal of business research : JBR
139
(
2022
),
pp. 869-880
Persistent link: https://www.econbiz.de/10013194292
Saved in:
7
Organizational memory influences new product success
Chang, Dae Ryun
;
Cho, Hang
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10003595216
Saved in:
8
Can a good organizational climate compensate for a lack of top management commitment to new product development?
Rodríguez, Nuria García
;
Pérez, José Sanzo
; …
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 118-131
Persistent link: https://www.econbiz.de/10003625095
Saved in:
9
Do early adopters upgrade early? : role of post-adoption behavior in the purchase of next-generation products
Huh, Young Eun
;
Kim, Sang-hoon
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 40-46
Persistent link: https://www.econbiz.de/10003597148
Saved in:
10
The validity of attribute-importance measurement : a review
Ittersum, Koert van
;
Pennings, Joost M. E.
;
Wansing, Brian
- In:
Journal of business research : JBR
60
(
2007
)
11
,
pp. 1177-1190
Persistent link: https://www.econbiz.de/10003560918
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