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Who stays, who walks, and why in high-intensity service contexts
Prentice, Catherine - In: Journal of business research : JBR 67 (2014) 4, pp. 608-614
Persistent link: https://www.econbiz.de/10010363447
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Consumer-brand relationship quality : when and how it helps brand extensions
Kim, Kyeongheui; Park, Jongwon; Kim, Jungkeun - In: Journal of business research : JBR 67 (2014) 4, pp. 591-597
Persistent link: https://www.econbiz.de/10010363454
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Salesperson CLV orientation's effect on performance
Valenzuela, Leslier; Torres, Eduardo; Hidalgo, Pedro; … - In: Journal of business research : JBR 67 (2014) 4, pp. 550-557
Persistent link: https://www.econbiz.de/10010363474
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East meets West : toward a theoretical model linking guanxi and relationship marketing
Shaalan, Ahmed S.; Reast, Jon; Johnson, Debra; Tourky, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2515-2521
Persistent link: https://www.econbiz.de/10010233149
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Customer perception and response to ethical norms in legal services marketing
Ndubisi, Nelson Oly; Nataraajan, Rajan; Lai, Rebecca - In: Journal of business research : JBR 67 (2014) 3, pp. 361-368
Persistent link: https://www.econbiz.de/10010245241
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Accumulation versus instant loyalty programs : the influence of controlling policies on customers' commitments
Noble, Stephanie M.; Esmark, Carol L.; Noble, Charles H. - In: Journal of business research : JBR 67 (2014) 3, pp. 361-368
Persistent link: https://www.econbiz.de/10010245244
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Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants
Chen, Hung-bin; Yeh, Shih-shuo; Huan, Tzung-cheng - In: Journal of business research : JBR 67 (2014) 3, pp. 354-360
Persistent link: https://www.econbiz.de/10010245245
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Killing two birds with one stone : cross-selling during service delivery
Patterson, Paul G.; Yu, Ting; Kimpakorn, Narumon - In: Journal of business research : JBR 67 (2014) 9, pp. 1944-1952
Persistent link: https://www.econbiz.de/10010379204
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Cigarette brand loyalty and purchase patterns : an examination using US consumer panel data
Dawes, John - In: Journal of business research : JBR 67 (2014) 9, pp. 1933-1943
Persistent link: https://www.econbiz.de/10010379205
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Making customer relationship decisions : analytics v rules of thumb
Persson, Andreas; Ryals, Lynette - In: Journal of business research : JBR 67 (2014) 8, pp. 1725-1732
Persistent link: https://www.econbiz.de/10010379239