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Marketing management
323
Marketingmanagement
323
Marketing
163
Consumer behaviour
94
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94
Firm performance
61
Unternehmenserfolg
61
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53
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Ko, Eunju
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6
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Sharma, Piyush
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Sivakumar, K.
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Hunt, Shelby D.
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Jafari, Aliakbar
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Sandıkçı, Özlem
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Dwivedi, Yogesh Kumar
2
Ezzi, Shaza
2
Felix, Reto
2
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Journal of business research : JBR
SpringerLink / Bücher
526
European Journal of Marketing
525
Industrial marketing management : the international journal for industrial and high-tech firms
309
Marketing Intelligence & Planning
263
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
212
Journal of Food Distribution Research
208
European journal of marketing : EJM
187
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175
Springer eBook Collection
173
Journal of the Academy of Marketing Science
157
Journal of marketing
145
Management Science
134
Journal of Agricultural and Applied Economics
130
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128
Gabler Edition Wissenschaft
126
Marketing intelligence & planning
122
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Journal of Consumer Marketing
118
Springer eBook Collection / Business and Economics
114
Journal of marketing communications
110
Lehrbuch
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
International Food and Agribusiness Management Review
94
Journal of retailing and consumer services
92
International Journal of Bank Marketing
83
Journal of Business & Industrial Marketing
83
International Marketing Review
82
Journal of marketing education : JME
81
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Journal of Product & Brand Management
79
Marketing theory
79
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
The marketing review
72
Agricultural and Resource Economics Review
70
Economics Papers from University Paris Dauphine
69
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ECONIS (ZBW)
431
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1
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.
;
Covin, Jeffrey G.
;
Slevin, Dennis P.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
Saved in:
2
Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng
;
Brown, James R.
;
Dev, Chekitan S.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
Saved in:
3
Editorial:
Marketing
communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
4
Positive
marketing
: introduction to the special section
Lerman, Dawn
;
Shefrin, Hersh
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2443-2445
Persistent link: https://www.econbiz.de/10011399451
Saved in:
5
Creating firm, customer, and societal value : toward a theory of positive
marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Saved in:
6
Communication and
marketing
of services by religious organizations in India
Iyer, Sriya
;
Velu, Chander
;
Mumit, Abdul
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 59-67
Persistent link: https://www.econbiz.de/10010237676
Saved in:
7
Hair-brained or great-hair business? : assessing alternative markets and product-service designs for successful startups by small-retail entrepreneurs
Coleman, Linda Jane
;
Wu, Pei-ling
;
Luther, Raminder K.
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1136-1144
Persistent link: https://www.econbiz.de/10010365173
Saved in:
8
Entrepreneurial orientation,
marketing
capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Saved in:
9
The Caribbean Medical Center case :
marketing
decision-making for hospitals facing customer attrition
Exprúa, José
;
Rodríguez Barberena, Lucienne
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3878-3885
Persistent link: https://www.econbiz.de/10011515293
Saved in:
10
The name's the game : does
marketing
impact the value of corporate name changes?
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 281-290
Persistent link: https://www.econbiz.de/10010472578
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