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Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc; Rasul, Tareq - In: Journal of business research : JBR 148 (2022), pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
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Development of new empirical insights in consumer-retailer relationships within online and offline retail environments : introduction to the special issue
Ortinau, David J.; Babin, Barry J.; Chebat, Jean-Charles - In: Journal of business research : JBR 66 (2013) 7, pp. 795-800
Persistent link: https://www.econbiz.de/10009756919
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Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc; Heinrich, Daniel - In: Journal of business research : JBR 68 (2015) 2, pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
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Systematic review on customer citizenship behavior : clarifying the domain and future research agenda
Mitrega, Maciej; Klézl, Vojtěch; Spáčil, Vojtěch - In: Journal of business research : JBR 140 (2022), pp. 25-39
Persistent link: https://www.econbiz.de/10013040699
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Customer relationship management and its impact on innovation : a literature review
Guerola-Navarro, Vicente; Gil-Gomez, Hermenegildo; … - In: Journal of business research : JBR 129 (2021), pp. 83-87
Persistent link: https://www.econbiz.de/10012509303
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Three decades of research on loyalty programs : a literature review and future research agenda
Chen, Yanyan; Mandler, Timo; Meyer-Waarden, Lars - In: Journal of business research : JBR 124 (2021), pp. 179-197
Persistent link: https://www.econbiz.de/10012493981
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A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
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A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen; Mandler, Timo; Eisend, Martin - In: Journal of business research : JBR 176 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
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Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay; Laker, Benjamin; Bamel, Umesh; Sharma, … - In: Journal of business research : JBR 174 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014549458