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Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush; Luk, Sherriff T. K.; Cardinali, Silvio; … - In: Journal of business research : JBR 86 (2018), pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
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Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
Raj, S. P.; Rhee, Byong-Duk; Sivakumar, K. - In: Journal of business research : JBR 110 (2020), pp. 104-118
Persistent link: https://www.econbiz.de/10012237826
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A measure of revenue management orientation and its mediating role in the relationship between market orientation and performance
Selmi, Noureddine; Chaney, Damien - In: Journal of business research : JBR 89 (2018), pp. 99-109
Persistent link: https://www.econbiz.de/10011881601
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A snapshot of different issues on marketing in emerging economies : editorial to the special section
Wagner, Udo; Szymura-Tyc, Maja - In: Journal of business research : JBR 69 (2016) 9, pp. 3617-3620
Persistent link: https://www.econbiz.de/10011515198
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Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of business research : JBR 62 (2009) 11, pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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Positive marketing : introduction to the special section
Lerman, Dawn; Shefrin, Hersh - In: Journal of business research : JBR 68 (2015) 12, pp. 2443-2445
Persistent link: https://www.econbiz.de/10011399451
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Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
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Communication and marketing of services by religious organizations in India
Iyer, Sriya; Velu, Chander; Mumit, Abdul - In: Journal of business research : JBR 67 (2014) 2, pp. 59-67
Persistent link: https://www.econbiz.de/10010237676