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Marketing management
323
Marketingmanagement
323
Marketing
163
Consumer behaviour
112
Konsumentenverhalten
112
Firm performance
63
Unternehmenserfolg
63
Brand management
56
Markenführung
56
Relationship marketing
51
Beziehungsmarketing
50
Innovation
43
Brand image
38
Markenimage
38
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38
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34
Strategisches Management
34
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32
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29
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23
Corporate social responsibility
23
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22
Preismanagement
22
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Resource-based view
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Ressourcenorientierter Ansatz
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4
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1
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472
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Ko, Eunju
10
Laroche, Michel
6
Lim, Weng Marc
6
Huarng, Kun-Huang
5
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Baumgarth, Carsten
3
El-Bassiouny, Noha
3
Hunt, Shelby D.
3
Jafari, Aliakbar
3
Kim, Sang Jin
3
Kowalkowski, Christian
3
Madhavaram, Sreedhar
3
Malshe, Avinash
3
Miles, Morgan P.
3
Murphy, Patrick E.
3
Sandıkçı, Özlem
3
St. Davčik, Nebojša
3
Yu, Tiffany Hui-Kuang
3
Al-Habib, Mohammed
2
Askegaard, Søren
2
Aulōnitēs, Geōrgios I.
2
Babin, Barry J.
2
Balmer, John M.T.
2
Barnier, Virginie de
2
Beliaeva, Tatiana
2
Boso, Nathaniel
2
Boukis, Achilleas
2
Bresciani, Stefano
2
Brodie, Roderick J.
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Christodoulides, George
2
Cuomo, Maria Teresa
2
Davis, Scott W.
2
DeConinck, James B.
2
Demangeot, Catherine
2
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Journal of business research : JBR
European Journal of Marketing
740
SpringerLink / Bücher
588
Marketing Intelligence & Planning
351
Journal of Consumer Marketing
341
Industrial marketing management : the international journal for industrial and high-tech firms
318
Energy economics
312
International Journal of Energy Economics and Policy : IJEEP
298
Journal of Product & Brand Management
293
Strategic Direction
265
Europäische Hochschulschriften / 5
252
Management Science
245
Springer eBook Collection
228
Journal of strategic marketing
217
European journal of operational research : EJOR
216
Journal of Food Distribution Research
210
European journal of marketing : EJM
202
MPRA Paper
192
Management science : journal of the Institute for Operations Research and the Management Sciences
189
Journal of marketing management : MM
186
International Journal of Bank Marketing
162
Energy policy
157
Journal of the Academy of Marketing Science
157
Journal of marketing
156
International Marketing Review
154
Energy
140
Journal of Business & Industrial Marketing
136
International journal of production economics
134
The journal of business & industrial marketing
133
Journal of Agricultural and Applied Economics
132
Gabler Edition Wissenschaft
131
Energiewirtschaftliche Tagesfragen : et ; Zeitschrift für Energiewirtschaft, Recht, Technik und Umwelt
126
Journal of retailing and consumer services
123
Marketing Science
121
Springer eBook Collection / Business and Economics
120
Marketing intelligence & planning
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
IMF Staff Country Reports
113
Journal of marketing communications
108
Journal of Services Marketing
107
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ECONIS (ZBW)
472
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1
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472
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1
Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush
;
Luk, Sherriff T. K.
;
Cardinali, Silvio
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
Saved in:
2
Manufacturer adoption of a unilateral
pricing
policy in a multi-channel setting to combat customer showrooming
Raj, S. P.
;
Rhee, Byong-Duk
;
Sivakumar, K.
- In:
Journal of business research : JBR
110
(
2020
),
pp. 104-118
Persistent link: https://www.econbiz.de/10012237826
Saved in:
3
A measure of revenue management orientation and its mediating role in the relationship between market orientation and performance
Selmi, Noureddine
;
Chaney, Damien
- In:
Journal of business research : JBR
89
(
2018
),
pp. 99-109
Persistent link: https://www.econbiz.de/10011881601
Saved in:
4
A snapshot of different issues on
marketing
in emerging economies : editorial to the special section
Wagner, Udo
;
Szymura-Tyc, Maja
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3617-3620
Persistent link: https://www.econbiz.de/10011515198
Saved in:
5
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.
;
Covin, Jeffrey G.
;
Slevin, Dennis P.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
Saved in:
6
Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng
;
Brown, James R.
;
Dev, Chekitan S.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
Saved in:
7
Editorial:
Marketing
communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
8
Positive
marketing
: introduction to the special section
Lerman, Dawn
;
Shefrin, Hersh
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2443-2445
Persistent link: https://www.econbiz.de/10011399451
Saved in:
9
Creating firm, customer, and societal value : toward a theory of positive
marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Saved in:
10
Communication and
marketing
of services by religious organizations in India
Iyer, Sriya
;
Velu, Chander
;
Mumit, Abdul
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 59-67
Persistent link: https://www.econbiz.de/10010237676
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