Narrow search
Showing 1 - 10 of 133
Cover Image
Separate or integrate? : assessing the impact of separation between product and service business on service performance in product manufacturing firms
Oliva, Rogelio; Gebauer, Heiko; Brann, Jeremy M. - In: Journal of business-to-business marketing 19 (2012) 4, pp. 309-334
Persistent link: https://www.econbiz.de/10009714670
Cover Image
A reconceptualization of manufacturers' service strategies
Raddats, Chris; Kowalkowski, Christian - In: Journal of business-to-business marketing 21 (2014) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
Cover Image
Disintermediation in business-to-business service channels : mechanisms and challenges
Nordin, Fredrik; Brozovic, Danilo; Holmlund, Maria - In: Journal of business-to-business marketing 20 (2013) 4, pp. 179-192
Persistent link: https://www.econbiz.de/10010228322
Cover Image
A model of interorganizational networking antecedents, consequences and business performance
Karayanni, Despina A. - In: Journal of business-to-business marketing 22 (2015) 4, pp. 293-312
Persistent link: https://www.econbiz.de/10011432745
Cover Image
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.; Brink, Kyle E. - In: Journal of business-to-business marketing 22 (2015) 4, pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
Cover Image
"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices
Bocconcelli, Roberta; Grandinetti, Roberto; Tunisini, … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 161-196
Persistent link: https://www.econbiz.de/10011413357
Cover Image
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Cover Image
Enhancing export performance for business markets : effects of interorganizational relationships on export market orientation (EMO)
Zhang, Yongsheng; Fang, Shyh-Rong - In: Journal of business-to-business marketing 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011413359
Cover Image
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Cover Image
Expanding the unit of analysis from firms to supply networks
Hammervoll, Trond - In: Journal of business-to-business marketing 23 (2016) 3, pp. 193-205
Persistent link: https://www.econbiz.de/10011606382