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Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
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Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene; Kupor, Daniella M.; Gino, Francesca; … - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
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Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
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Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes
Wiggin, Kyra L.; Yalch, Richard F. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 459-472
Persistent link: https://www.econbiz.de/10011344189
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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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"I" value justice, but "we" value relationships : self-construal effects on post-transgression consumer forgiveness
Sinha, Jayati; Lu, Fang-Chi - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 265-274
Persistent link: https://www.econbiz.de/10011479207
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The effect of embarrassment on preferences for brand conspicuousness : the roles of self-esteem and self-brand connection
Song, Xiaobing; Huang, Feifei; Li, Xiuping - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 69-83
Persistent link: https://www.econbiz.de/10011771828
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Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.; Rodas, María A. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
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Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Rotman, Jeff D.; Khamitov, Mansur; Connors, Scott - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 353-361
Persistent link: https://www.econbiz.de/10011858725
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The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.; Loken, Barbara; Stadler Blank, Ashley - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 130-137
Persistent link: https://www.econbiz.de/10011842200