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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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On "brand" : whether a semioti...
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
2,521
Journal of retailing and consumer services
2,004
SpringerLink / Bücher
1,070
European Journal of Marketing
975
International journal of hospitality management
793
International journal of consumer studies
784
Psychology & marketing
721
The journal of brand management : an international journal
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
NBER working paper series
572
European journal of marketing : EJM
571
Industrial marketing management : the international journal for industrial and high-tech firms
533
Journal of marketing management : MM
525
The journal of product & brand management
502
Journal of Consumer Marketing
497
Journal of marketing research : JMR
483
Working paper / National Bureau of Economic Research, Inc.
477
Journal of marketing
472
Journal of the Academy of Marketing Science
471
Management science : journal of the Institute for Operations Research and the Management Sciences
465
Marketing Intelligence & Planning
450
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
446
Asia Pacific journal of marketing and logistics
444
Journal of strategic marketing
431
Marketing intelligence & planning
417
NBER Working Paper
415
Journal of marketing communications
400
Journal of Product & Brand Management
387
Tourism management : research, policies, practice
370
Journal of travel and tourism marketing
368
Journal of retailing
367
Marketing letters : a journal of research in marketing
363
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
355
Europäische Hochschulschriften / 5
344
Cogent business & management
339
Journal of international consumer marketing
337
Springer eBook Collection
326
Journal of business ethics : JOBE
323
Journal of fashion marketing and management
322
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ECONIS (ZBW)
357
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1
The self and the
brand
Kirmani, Amna
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 271-275
Persistent link: https://www.econbiz.de/10003883883
Saved in:
2
Understanding the richness of
brand
relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
3
Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following
brand
policy changes
Wiggin, Kyra L.
;
Yalch, Richard F.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 459-472
Persistent link: https://www.econbiz.de/10011344189
Saved in:
4
From
brand
aversion or indifference to
brand
attachment : authors' response to commentaries to Park, Eisingerich, and Park's
brand
attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
5
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Saved in:
6
"I" value justice, but "we" value relationships : self-construal effects on post-transgression consumer forgiveness
Sinha, Jayati
;
Lu, Fang-Chi
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 265-274
Persistent link: https://www.econbiz.de/10011479207
Saved in:
7
Strategic benefits of low fit
brand
extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
8
Brand
(in)fidelity : when flirting with the competition strengthens
brand
relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
Saved in:
9
The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.
;
Loken, Barbara
;
Stadler Blank, Ashley
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
Saved in:
10
When good consumers turn bad : psychological contract breach in committed
brand
relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
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