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Evidence for two facets of pride in consumption : findings from luxury brands
McFerran, Brent; Aquino, Karl; Tracy, Jessica L. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 455-471
Persistent link: https://www.econbiz.de/10010410187
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Did they earn it? : observing unearned luxury consumption decreases brand attitude when observers value fairness
Lee, Saerom; Baumgartner, Hans; Winterich, Karen Page - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 412-436
Persistent link: https://www.econbiz.de/10011917268
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Is being emotionally inexpressive cool?
Warren, Caleb; Pezzuti, Todd; Koley, Shruti - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 560-577
Persistent link: https://www.econbiz.de/10011937353
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The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
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Viewing usage of counterfeit luxury goods : social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands
Amaral, Nelson B.; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 483-495
Persistent link: https://www.econbiz.de/10011597867
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Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
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Beyond fit and attitude : the effect of emotional attachment on consumer responses to brand extensions
Fedorikhin, Alexander; Park, C. Whan; Thomson, Matthew - In: Journal of consumer psychology : JCP : the official … 18 (2008) 4, pp. 281-291
Persistent link: https://www.econbiz.de/10003793867
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The self and the brand
Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 271-275
Persistent link: https://www.econbiz.de/10003883883
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Consumer responses to brand elimination : an attributional perspective
Mao, Huifang; Luo, Xueming; Jain, Shailendra Pratap - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 280-289
Persistent link: https://www.econbiz.de/10003883887
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The universality of warmth and competence : a response to brands as intentional agents
Bennett, Aronté Marie; Hill, Ronald Paul - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 199-204
Persistent link: https://www.econbiz.de/10009576933