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Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed; Ghaffar, Abdul; Zaidi, Syed … - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
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Which content types increase participation in fashion social platforms?
Ko, Eunju; Chun, Eunha; Song, Sangah; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
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Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju; Chun, Eunha; Soong, Sangah; Mattila, Pekka - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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Reflections on "word-of-mouth effects on short-term and long-term product judgments"
Fitzgerald, M. Paula - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 180-183
Persistent link: https://www.econbiz.de/10011774964
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Conceptual framing of virtuality and virtual consumption research
Zhang, Mann; Dholakia, Nikhilesh - In: Journal of global scholars of marketing science : … 28 (2018) 4, pp. 305-319
Persistent link: https://www.econbiz.de/10011962771
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Public or private products? : the impact of cause-related marketing and product conspicuity on consumer response on social networking sites
Choi, Jungin; Sung, Yoon Hi; Cho, Chang-Hoan - In: Journal of global scholars of marketing science : … 28 (2018) 4, pp. 337-357
Persistent link: https://www.econbiz.de/10011962785
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Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
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Consumer motivations to disclose information and participate in commercial activities on Facebock
Ng, Mark - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 365-383
Persistent link: https://www.econbiz.de/10010438498
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Experiential approach to the determinants of online word-of-mouth behavior
Yoon, Sung-joon; Han, Hee-eun - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 218-234
Persistent link: https://www.econbiz.de/10010405822