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Destination as product placement : an advertising strategy to impact beliefs and behavioral intentions
Jung, Eunkyeong; Childs, Michelle - In: Journal of international consumer marketing 32 (2020) 3, pp. 178-193
Persistent link: https://www.econbiz.de/10012259374
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The features and effectiveness of Chinese language online recommendations
Ng, Raine; Prendergast, Gerard P.; Chang, Ludwig M. K. - In: Journal of international consumer marketing 33 (2021) 4, pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
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The effects of destination brand personality on Chinese tourists' revisit intention to Glasgow : an examination across gender
Yang, Shaohua; Salmi Mohd Isa; Thurasamy Ramayah; … - In: Journal of international consumer marketing 32 (2020) 5, pp. 435-452
Persistent link: https://www.econbiz.de/10012312905
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Starbucks as the third place : glimpses into Taiwan's consumer culture and lifestyles
Lin, En-ying - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 119-128
Persistent link: https://www.econbiz.de/10009545342
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Predicting young American and Chinese consumers' mobile viral attitudes, intents, and behavior
Yang, Hongwei; Zhou, Liuning; Liu, Hui - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 24-42
Persistent link: https://www.econbiz.de/10009545355
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Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Sandes, Fabio Shimabukuro; Urdan, André Torres - In: Journal of international consumer marketing 25 (2013) 3, pp. 181-197
Persistent link: https://www.econbiz.de/10009761423
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Social and demographic predictors of consumers' word of mouth engagement in Czechia
Mladenović, Dušan; Bruni, Roberto; Kalia, Prateek - In: Journal of international consumer marketing 33 (2021) 4, pp. 418-433
Persistent link: https://www.econbiz.de/10012607776
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The impact of social motivations on word-of-mouth generation by Japanese consumers
Parry, Mark E.; Yang, Xiaoming; Takemura, Masaaki - In: Journal of international consumer marketing 33 (2021) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10012483606
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The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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Cultural and individual differences in online reviews
Messner, Wolfgang - In: Journal of international consumer marketing 32 (2020) 5, pp. 356-382
Persistent link: https://www.econbiz.de/10012312900