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Consumer behaviour
319
Konsumentenverhalten
319
Brand image
72
Markenimage
72
Brand management
58
Markenführung
58
China
49
Cultural identity
48
Kulturelle Identität
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Designation of origin
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National culture
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Online-Handel
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International marketing
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Internationales Marketing
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Werbewirkung
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Social web
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Advertising
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Beziehungsmarketing
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Relationship marketing
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Werbung
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Viral marketing
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Virales Marketing
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purchase intention
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Khare, Arpita
7
Phau, Ian
5
Xue, Fei
5
Torres, Ivonne M.
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Chikweche, Tendai
3
Fazli-Salehi, Reza
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Gavish, Yossi
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Legohérel, Patrick
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Liu, Yu
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Meng, Juan
3
Prendergast, Gerard P.
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Allan, David
2
Anand, Sandip
2
Basfirinci, Cigdem
2
Calantone, Roger J.
2
Chandrasekara, Ruwangi
2
Clark, Ronald A.
2
Cude, Brenda J.
2
Ertz, Myriam
2
Gupta, Shruti
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Haytko, Diana L.
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Hermans, Charles M.
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Hornikx, Jos
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Kang, Inwon
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Koo, Jakyung
2
Lee, Kaman
2
Lee, Sangwon
2
Lee, Wei-Na
2
Manrai, Ajay K.
2
Matharu, Gurmeet Kaur
2
McIntyre, John R.
2
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Journal of international consumer marketing
Journal of business research : JBR
2,085
Journal of retailing and consumer services
1,966
Tourism management : research, policies, practice
1,008
International journal of hospitality management
789
International journal of consumer studies
771
Journal of travel and tourism marketing
734
Psychology & marketing
691
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
617
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
436
Asia Pacific journal of marketing and logistics
413
Tourism management perspectives : TMP
404
The journal of product & brand management
401
SpringerLink / Bücher
397
NBER Working Paper
385
European Journal of Marketing
376
Journal of Consumer Marketing
369
European journal of marketing : EJM
365
The journal of brand management : an international journal
361
Journal of marketing research : JMR
360
Journal of hospitality marketing & management
354
Management science : journal of the Institute for Operations Research and the Management Sciences
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
International journal of contemporary hospitality management
335
Journal of marketing management : MM
330
Journal of marketing communications
316
Cogent business & management
313
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
311
Journal of retailing
310
Journal of marketing
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Marketing letters : a journal of research in marketing
300
Journal of fashion marketing and management
297
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Journal of consumer behaviour : an international research review
290
Tourism analysis : an interdisciplinary tourism & hospitality journal
290
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ECONIS (ZBW)
327
USB Cologne (EcoSocSci)
1
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1
Destination as product placement : an advertising strategy to impact beliefs and behavioral intentions
Jung, Eunkyeong
;
Childs, Michelle
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 178-193
Persistent link: https://www.econbiz.de/10012259374
Saved in:
2
The features and effectiveness of Chinese language online recommendations
Ng, Raine
;
Prendergast, Gerard P.
;
Chang, Ludwig M. K.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
Saved in:
3
The effects of destination brand personality on Chinese tourists' revisit intention to Glasgow : an examination across gender
Yang, Shaohua
;
Salmi Mohd Isa
;
Thurasamy Ramayah
; …
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 435-452
Persistent link: https://www.econbiz.de/10012312905
Saved in:
4
Starbucks as the third place : glimpses into Taiwan's consumer culture and lifestyles
Lin, En-ying
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10009545342
Saved in:
5
Predicting young American and Chinese consumers' mobile viral attitudes, intents, and behavior
Yang, Hongwei
;
Zhou, Liuning
;
Liu, Hui
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 24-42
Persistent link: https://www.econbiz.de/10009545355
Saved in:
6
Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Sandes, Fabio Shimabukuro
;
Urdan, André Torres
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10009761423
Saved in:
7
Social and demographic predictors of consumers' word of mouth engagement in Czechia
Mladenović, Dušan
;
Bruni, Roberto
;
Kalia, Prateek
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 418-433
Persistent link: https://www.econbiz.de/10012607776
Saved in:
8
The impact of social motivations on word-of-mouth generation by Japanese consumers
Parry, Mark E.
;
Yang, Xiaoming
;
Takemura, Masaaki
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10012483606
Saved in:
9
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
10
Cultural and individual differences in online reviews
Messner, Wolfgang
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 356-382
Persistent link: https://www.econbiz.de/10012312900
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