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Dynamic price models for new-p...
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Produktgestaltung
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pricing
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behavioral pricing
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Alavi, Sascha
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Journal of marketing
NBER working paper series
440
Working paper / National Bureau of Economic Research, Inc.
428
NBER Working Paper
386
European journal of operational research : EJOR
367
Journal of revenue and pricing management
338
Management science : journal of the Institute for Operations Research and the Management Sciences
314
International journal of production economics
295
Economics letters
278
International journal of production research
273
International journal of industrial organization
262
Energy economics
243
The American economic review
243
Discussion paper / Centre for Economic Policy Research
206
Applied economics
177
The journal of industrial economics
172
Journal of business research : JBR
169
CESifo working papers
157
International journal of product development : IJPD
154
American journal of agricultural economics
148
Discussion paper
128
The review of economics and statistics
127
Operations research
126
Journal of retailing and consumer services
122
Manufacturing & service operations management : M & SOM
121
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
121
Discussion papers / CEPR
115
Transportation research / E : an international journal
115
Production and operations management : an international journal of the Production and Operations Management Society
112
Journal of economic theory
111
The quarterly journal of economics
104
Working paper
104
Southern economic journal
101
The Rand journal of economics
97
The review of economic studies
97
European economic review : EER
95
Journal of political economy
92
SpringerLink / Bücher
92
Omega : the international journal of management science
91
Economic inquiry : journal of the Western Economic Association International
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ECONIS (ZBW)
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1
Price-product performance competition between retailer and manufacturer brands
Swan, John E.
- In:
Journal of marketing
38
(
1974
)
3
,
pp. 52-59
Persistent link: https://www.econbiz.de/10002893087
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2
Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness
Habel, Johannes
;
Schons, Laura Marie
;
Alavi, Sascha
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 84-105
Persistent link: https://www.econbiz.de/10011507459
Saved in:
3
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
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4
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
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5
Name-letters and birthday-numbers : implicit egotism effects in pricing
Coulter, Keith S.
;
Grewal, Dhruv
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 102-120
Persistent link: https://www.econbiz.de/10010360372
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6
Evolutionary processes in competitive markets : beyond the product life cycle
Lambkin, Mary
- In:
Journal of marketing
53
(
1989
)
3
,
pp. 4-20
Persistent link: https://www.econbiz.de/10001069410
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7
Market segmentation, product differentiation, and marketing strategy
Dickson, Peter R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10001052974
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8
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
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9
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
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10
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
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