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Choosing Among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Meuter, Matthew L.; Bitner, Mary Jo; Ostrom, Amy L.; … - In: Journal of marketing 69 (2005) 2, pp. 61-83
Persistent link: https://www.econbiz.de/10005922642
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Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters
Meuter, Matthew L.; Ostrom, Amy L.; Roundtree, Robert I.; … - In: Journal of marketing 64 (2000) 3, pp. 50-64
Persistent link: https://www.econbiz.de/10005957433
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Dynamic effects among movie ratings, movie revenues, and viewer satisfaction
Moon, Sangkil; Bergey, Paul K.; Iacobucci, Dawn - In: Journal of marketing 74 (2010) 1, pp. 108-121
Persistent link: https://www.econbiz.de/10003940589
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Determinants of pay levels and structures in sales organizations
Rouziès, Dominique; Coughlan, Anne T.; Anderson, Erin; … - In: Journal of marketing 73 (2009) 6, pp. 92-104
Persistent link: https://www.econbiz.de/10003901119
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Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
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Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Moon, Sangkil; Bergey, Paul K; Iacobucci, Dawn - In: Journal of marketing 74 (2010) 1, pp. 108-108
Persistent link: https://www.econbiz.de/10008347417
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Consumer Trade-Offs and the Evaluation of Services
Ostrom, Amy; Iacobucci, Dawn - In: Journal of marketing 59 (1995) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10005997287
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Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
Wulf, Kristof De; Odekerken-Schröder, Gaby; Iacobucci, Dawn - In: Journal of marketing 65 (2001) 4, pp. 33-50
Persistent link: https://www.econbiz.de/10005947035
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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Whan Park, C; MacInnis, Deborah J; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10008716276