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Digital and Internet Marketing
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Consumer behaviour
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Schweidel, David A.
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Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing research : JMR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing Science
4
Management Science
3
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Marketing science
2
Operations research, Management science : OR MS ; the international literature digest
2
Robert H. Smith School Research Paper
2
Artificial intelligence in marketing
1
Biometrics and neuroscience research in business and management : advances and applications
1
California management review : CMR
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Harvard-Business-Manager : das Wissen der Besten
1
Johnson School Research Paper Series
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Paper prepared for the American Political Science Association Annual Meeting 2016
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
Report / Marketing Science Institute
1
The history of marketing science
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Working papers / Wharton School, University of Pennsylvania / Marketing
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Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
2
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
3
Commentary: mind your text in marketing practice
Chapman, Chris
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
Saved in:
4
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
5
Inertial disruption : the impact of a new competitive entrant on online consumer search
Moe, Wendy W.
;
Yang, Sha
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 109-121
Persistent link: https://www.econbiz.de/10003815522
Saved in:
6
Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search
Moe, Wendy W.
;
Yang, Sha
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 109-121
Persistent link: https://www.econbiz.de/10008169214
Saved in:
7
Understanding service retention within and across cohorts using limited information
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 82-94
Persistent link: https://www.econbiz.de/10003643026
Saved in:
8
Capturing marketing information to fuel growth
Du, Rex Yuxing
;
Netzer, Oded
;
Schweidel, David A.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 163-183
Persistent link: https://www.econbiz.de/10012391435
Saved in:
9
Commentary: a strategic perspective on capturing marketing information to fuel growth : challenges and future research
Morgan, Neil A.
;
Lurie, Robert S.
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 184-189
Persistent link: https://www.econbiz.de/10012391436
Saved in:
10
Commentary: beyond data : the mindsets and disciplines needed to fuel growth
Wild, Jason
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 190-195
Persistent link: https://www.econbiz.de/10012391437
Saved in:
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