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Schweidel, David A.; Moe, Wendy W. - In: Journal of marketing 80 (2016) 5, pp. 1-19

Persistent link: https://www.econbiz.de/10011591152

Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, … - In: Journal of marketing 84 (2020) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10012176296

Chapman, Chris - In: Journal of marketing 84 (2020) 1, pp. 26-31

Persistent link: https://www.econbiz.de/10012176298

Berger, Jonah; Moe, Wendy W.; Schweidel, David A. - In: Journal of marketing 87 (2023) 5, pp. 793-809

Persistent link: https://www.econbiz.de/10014325449

Moe, Wendy W.; Yang, Sha - In: Journal of marketing 73 (2009) 1, pp. 109-121

Persistent link: https://www.econbiz.de/10003815522

Moe, Wendy W.; Yang, Sha - In: Journal of marketing 73 (2009) 1, pp. 109-121

Persistent link: https://www.econbiz.de/10008169214

Schweidel, David A.; Fader, Peter; Bradlow, Eric T. - In: Journal of marketing 72 (2008) 1, pp. 82-94

Persistent link: https://www.econbiz.de/10003643026

Du, Rex Yuxing; Netzer, Oded; Schweidel, David A.; … - In: Journal of marketing 85 (2021) 1, pp. 163-183

Persistent link: https://www.econbiz.de/10012391435

Morgan, Neil A.; Lurie, Robert S. - In: Journal of marketing 85 (2021) 1, pp. 184-189

Persistent link: https://www.econbiz.de/10012391436

Wild, Jason - In: Journal of marketing 85 (2021) 1, pp. 190-195

Persistent link: https://www.econbiz.de/10012391437