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The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas; Erlandsson, Susanna - In: Journal of marketing communications 21 (2015) 2, pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
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In search of communication excellence : public relations' value, empowerment, and structure in strategic management
Tam, Lisa; Kim, Jeong-Nam; Grunig, James E.; Hall, … - In: Journal of marketing communications 28 (2022) 2, pp. 183-206
Persistent link: https://www.econbiz.de/10012872755
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Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy; Jong, Menno D. T. de; Bosch, Annette L. … - In: Journal of marketing communications 24 (2018) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
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Corporate branding : where are we? ; a systematic communication-based inquiry
Biraghi, Silvia; Gambetti, Rossella Chiara - In: Journal of marketing communications 21 (2015) 4, pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
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Corporate association strategies and consumer responses : the relative effectiveness of CA versus CSR communication strategy by industry type
Kim, Yeonsoo; Park, Hanna; Kim, Jwa K. - In: Journal of marketing communications 25 (2019) 2, pp. 204-227
Persistent link: https://www.econbiz.de/10012203285
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Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong - In: Journal of marketing communications 28 (2022) 7, pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
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The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano; Balboni, Bernardo; Gistri, Giacomo - In: Journal of marketing communications 23 (2017) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane - In: Journal of marketing communications 15 (2009) 2/3, pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
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Blogging effects across supplier, retailer, and customer
Prasad, Shantanu - In: Journal of marketing communications 27 (2021) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
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Social media mavenism : toward an action-based metric for knowledge dissemination on social networks
Aljukhadar, Muhammad; Senecal, Sylvain; Poirier, … - In: Journal of marketing communications 26 (2020) 6, pp. 636-665
Persistent link: https://www.econbiz.de/10012263764