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~isPartOf:"Journal of marketing communications"
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Marketing management
104
Marketingmanagement
104
Consumer behaviour
41
Konsumentenverhalten
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Advertising effects
19
Werbewirkung
19
Brand management
17
Markenführung
17
Advertising
15
Beziehungsmarketing
15
Relationship marketing
15
Werbung
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Brand image
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Markenimage
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Online-Marketing
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Customer satisfaction
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Öffentlichkeitsarbeit
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Markenartikel
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Viral marketing
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Virales Marketing
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integrated marketing communications
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Schultz, Don E.
5
Kerr, Gayle
3
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3
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2
Bailey, Ainsworth Anthony
2
Biraghi, Silvia
2
Block, Martin P.
2
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Alarcón-Del-Amo, María-Del-Carmen
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Journal of marketing communications
Journal of business research : JBR
692
Journal of retailing and consumer services
519
Discussion paper series / IZA
475
International journal of hospitality management
404
SpringerLink / Bücher
380
Industrial marketing management : the international journal for industrial and high-tech firms
325
The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association
290
IZA Discussion Paper
258
Journal of strategic marketing
258
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
234
The journal of services marketing
216
The service industries journal
216
Working paper / National Bureau of Economic Research, Inc.
209
Journal of Services Marketing
208
Tourism management : research, policies, practice
207
Betriebs-Berater : BB
201
Journal of travel and tourism marketing
197
NBER working paper series
197
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
196
Europäische Hochschulschriften / 5
194
European journal of marketing : EJM
189
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
184
European Journal of Marketing
181
Journal of the Academy of Marketing Science
178
Journal of hospitality marketing & management
176
Cogent business & management
162
International journal of contemporary hospitality management
160
Journal of marketing management : MM
159
NBER Working Paper
157
Journal of marketing
153
The journal of business & industrial marketing
153
The journal of risk and insurance : the journal of the American Risk and Insurance Association
150
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
143
Journal of economic behavior & organization : JEBO
138
Psychology & marketing
137
Asia Pacific journal of marketing and logistics
130
International Journal of Bank Marketing
126
Working paper
123
Gabler Edition Wissenschaft
120
Marketing intelligence & planning
120
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ECONIS (ZBW)
115
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115
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1
The
customer
journey : a proposal of indicators to evaluate integration and
customer
orientation
Palazón, Mariola
;
López, Manuela
;
Sicilia, María
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 528-559
Persistent link: https://www.econbiz.de/10013371046
Saved in:
2
Services advertising : showcase the
customer
!
Décaudin, Jean-Marc
;
Lacoste, Denis
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 518-534
Persistent link: https://www.econbiz.de/10011880799
Saved in:
3
Smartphone experience,
satisfaction
, and referral : an ecosystem perspective
Yazdanparast, Atefeh
;
Tran, Gina A.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 816-839
Persistent link: https://www.econbiz.de/10012697001
Saved in:
4
The influence of life
satisfaction
on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
5
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
6
Signaling trust in print advertisements : an empirical investigation
Fisher, James E.
;
Till, Brian
;
Stanley, Sarah M.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 133-147
Persistent link: https://www.econbiz.de/10003980295
Saved in:
7
Creating the right
customer
experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
8
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
9
Customer
relationship management systems and organizational performance : quantitative evidence from the Jordanian telecommunication industry
Al-Weshah, Ghazi A.
;
Al-Manasrah, Excimirey
; …
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 799-819
Persistent link: https://www.econbiz.de/10012203369
Saved in:
10
Trialogue on Facebook pages of grocery stores :
customer
engagement or
customer
enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
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