Narrow search
Showing 1 - 10 of 304
Cover Image
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel; Torres, Ivonne M. - In: Journal of marketing communications 25 (2019) 7, pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Cover Image
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien; Pelsmacker, Patrick de; Moons, Ingrid - In: Journal of marketing communications 25 (2019) 4, pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Cover Image
Ethical limits to the intrusiveness of online advertising formats : a critical review of Better Ads Standards
Belanche, Daniel - In: Journal of marketing communications 25 (2019) 7, pp. 685-701
Persistent link: https://www.econbiz.de/10012203358
Cover Image
Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market
Alshurideh, M.; Al Kurdi, Barween; Hussien, Alhareth … - In: Journal of marketing communications 23 (2017) 5, pp. 513-532
Persistent link: https://www.econbiz.de/10011849992
Cover Image
Looking for luxury CSR practices that make more sense : the role of corporate identity and consumer attitude
Panigyrakis, George; Panopoulos, Anastasios; Koronaki, … - In: Journal of marketing communications 26 (2020) 6, pp. 666-684
Persistent link: https://www.econbiz.de/10012263768
Cover Image
Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice; Fullerton, Jami A. - In: Journal of marketing communications 27 (2021) 2, pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Cover Image
The primacy of the consumer in IMC : espousing a personalist view and ethical implications
Kliatchko, Jerry G. - In: Journal of marketing communications 15 (2009) 2/3, pp. 157-177
Persistent link: https://www.econbiz.de/10003881213
Cover Image
Special issue: Controversial advertising
Erdogan, B. Zafer (contributor) - 2008
Persistent link: https://www.econbiz.de/10003761780
Cover Image
Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie; Pelsmacker, Patrick de; Janssens, Wim - In: Journal of marketing communications 14 (2008) 4, pp. 249-269
Persistent link: https://www.econbiz.de/10003761781
Cover Image
The influence of advertising context on perceptions of offense
Christy, Timothy P.; Haley, Eric - In: Journal of marketing communications 14 (2008) 4, pp. 271-291
Persistent link: https://www.econbiz.de/10003761782