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~isPartOf:"Journal of marketing communications"
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Internet marketing
115
Online-Marketing
115
Consumer behaviour
77
Konsumentenverhalten
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Social Web
60
Social web
60
Advertising effects
58
Werbewirkung
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Virales Marketing
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social media
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Belanche, Daniel
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Bellman, Steven
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Lee, Joonghwa
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Varan, Duane
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Journal of marketing communications
Journal of business research : JBR
465
SpringerLink / Bücher
402
Telecommunications policy : the international journal of digital economy, data sciences and new media
397
Journal of retailing and consumer services
365
Online Information Review
338
Electronic commerce research
240
International journal of internet marketing and advertising : IJIMA
226
Technological forecasting & social change : an international journal
198
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
196
Springer eBook Collection
193
Information systems research : ISR
182
Management science : journal of the Institute for Operations Research and the Management Sciences
176
Journal of internet commerce
174
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
169
NBER working paper series
166
International journal of business information systems : IJBIS
165
Industrial marketing management : the international journal for industrial and high-tech firms
156
Information economics and policy : IEP
156
Industrial Management & Data Systems
140
Information systems and e-business management : ISeB
140
International journal of e-business research : an official publication of the Information Resources Management Association
134
European journal of operational research : EJOR
133
MPRA Paper
133
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
Aslib Proceedings
128
International journal of electronic marketing and retailing : IJEMR
128
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
127
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
127
Working paper / National Bureau of Economic Research, Inc.
126
NBER Working Paper
125
Journal of advertising research
124
International journal of electronic business
123
International journal of advertising : the review of marketing communications
121
CESifo working papers
119
International journal of production economics
114
International journal of hospitality management
113
Journal of electronic commerce research : JECR
111
Premier reference source
111
Electronic commerce research and applications
109
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ECONIS (ZBW)
125
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1
Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
Saved in:
2
Branded product information search on the Web: the role of brand trust and credibility of online information sources
Lee, Chunsik
;
Kim, Junga
;
Chan-Olmsted, Silvia M.
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 355-374
Persistent link: https://www.econbiz.de/10009423359
Saved in:
3
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
4
Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
Saved in:
5
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
6
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
7
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
8
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
9
Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.
;
Gunn, R. W.
;
Kubacki, K.
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
Saved in:
10
Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing
Pappas, Nikolaos
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 195-218
Persistent link: https://www.econbiz.de/10011706481
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