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Cause-related marketing 2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of marketing communications 22 (2016) 5, pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
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Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman - In: Journal of marketing communications 22 (2016) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
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Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.; Antheunis, Marjolijn L. - In: Journal of marketing communications 25 (2019) 4, pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
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The 2010 FIFA World Cup and South Africa : a study of longer-term effects and moderators of country reputation
Holtzhausen, Derina; Fullerton, Jami A. - In: Journal of marketing communications 21 (2015) 3, pp. 185-198
Persistent link: https://www.econbiz.de/10011376485
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A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair; Prinsloo, Johannes Jürgens; Gawlik, … - In: Journal of marketing communications 29 (2023) 1, pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
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Marketing communication education in developing countries : post-pandemic insights from India and South Africa
Cooper, Holly B.; Ewing, Michael; Jayasinghe, Laknath; … - In: Journal of marketing communications 30 (2024) 2, pp. 242-264
Persistent link: https://www.econbiz.de/10014529356
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Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.; Wright, Gillian; Sandiford, Peter; … - In: Journal of marketing communications 24 (2018) 8, pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
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Beyond brand loyalty : brand sustainability
Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355
Persistent link: https://www.econbiz.de/10011487797