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Consumer behaviour
295
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295
Advertising effects
131
Werbewirkung
131
Advertising
95
Werbung
93
Brand management
74
Markenführung
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Markenimage
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purchase intention
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Muehling, Darrel D.
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Um, Nam-Hyun
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Phua, Joe
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Varan, Duane
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Zhang, Lixuan
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Al Shurideh, Muhammad
2
Amos, Clinton
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Antheunis, Marjolijn L.
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Block, Martin P.
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Chan, Fong Yee
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Journal of marketing communications
Journal of retailing and consumer services
2,156
Journal of business research : JBR
2,115
International journal of consumer studies
769
International journal of hospitality management
750
Psychology & marketing
691
NBER working paper series
613
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Working paper / National Bureau of Economic Research, Inc.
505
Journal of retailing
492
NBER Working Paper
445
SpringerLink / Bücher
444
The international review of retail, distribution and consumer research
411
Asia Pacific journal of marketing and logistics
408
International journal of retail & distribution management
403
The journal of product & brand management
403
Management science : journal of the Institute for Operations Research and the Management Sciences
400
European journal of marketing : EJM
369
The journal of brand management : an international journal
362
Journal of marketing research : JMR
357
Technological forecasting & social change : an international journal
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of marketing management : MM
330
Journal of travel and tourism marketing
328
Tourism management : research, policies, practice
327
Cogent business & management
325
Journal of marketing
323
Journal of international consumer marketing
314
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
304
Journal of fashion marketing and management
303
Marketing letters : a journal of research in marketing
301
European journal of operational research : EJOR
297
Journal of the Academy of Marketing Science
289
The journal of consumer marketing
287
International journal of production economics
285
Journal of consumer behaviour : an international research review
285
The journal of services marketing
280
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
279
International journal of contemporary hospitality management
272
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ECONIS (ZBW)
297
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1
Antecedents of mobile app usage among smartphone users
Kim, Sang Chon
;
Yoon, Doyle
;
Han, Eun Kyoung
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
Saved in:
2
Determinants of mobile apps adoption among young adults : theoretical extension and analysis
Mehra, Aashish
;
Paul, Justin
;
Kaurav, Rahul Pratap Singh
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 481-509
Persistent link: https://www.econbiz.de/10012624661
Saved in:
3
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
4
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
5
Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli
;
Sharifah Nadiah Syed Mukhiar
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
Saved in:
6
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
7
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
8
Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng
;
Kim, Youn-kyung
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
Saved in:
9
Blogging effects across supplier, retailer, and customer
Prasad, Shantanu
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
Saved in:
10
Customer perceived value through quality augmented reality experiences in
retail
: the mediating effect of customer attitudes
Al-Imamy, Saifeddin
;
Al-Imamy, Samer
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 428-447
Persistent link: https://www.econbiz.de/10013371033
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