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~isPartOf:"Journal of marketing management : MM"
~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
307
Konsumentenverhalten
307
Brand management
57
Markenführung
57
Brand image
38
Markenimage
38
Social Web
32
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32
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31
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Journal of marketing management : MM
Journal of marketing research : JMR
87
Journal of business research : JBR
35
Qualitative market research : an international journal
29
International journal of market research : JMRS ; the journal of the Market Research Society
20
Gabler Edition Wissenschaft
16
Marketing letters : a journal of research in marketing
16
International journal of market research
15
Journal of retailing and consumer services
15
International journal of wine business research : IJWBR
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
SpringerLink / Bücher
13
Jahrbuch der Absatz- und Verbrauchsforschung
12
Psychology & marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of the Academy of Marketing Science
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Consumer goods Europe
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
9
The journal of brand management : an international journal
9
European journal of operational research : EJOR
8
Journal of advertising research
8
Journal of marketing
8
Marketing theory
8
European journal of marketing : EJM
7
Journal of business economics : JBE
7
Journal of fashion marketing and management
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Schriften zum Marketing
7
Amfiteatru economic : an economic and business research periodical
6
Europäische Hochschulschriften / 5
6
Handbuch der Marktforschung
6
Harvard business review : HBR
6
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ECONIS (ZBW)
19
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1
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
2
The discourse of marketing and development : towards "critical transformative marketing research"
Tadajewski, Mark
;
Chelekis, Jessica
;
DeBerry-Spence, Benet
- In:
Journal of marketing management : MM
30
(
2014
)
17/18
,
pp. 1728-1771
Persistent link: https://www.econbiz.de/10010466402
Saved in:
3
Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
(
ed.
);
Martin, Drew
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011753458
Saved in:
4
Editorial: Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
;
Martin, Drew
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 873-877
Persistent link: https://www.econbiz.de/10011753459
Saved in:
5
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
6
Is consumer psychology research ready for today's attention economy?
Romaniuk, Jenni
;
Nguyen, Cathy
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 909-916
Persistent link: https://www.econbiz.de/10011753471
Saved in:
7
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
8
How organisations generate and use customer insight
Said, Emanuel
;
MacDonald, Emma K.
;
Wilson, Hugh
; …
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
Saved in:
9
Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers
Rose, Susan
;
Samouel, Phillip
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 171-190
Persistent link: https://www.econbiz.de/10003831037
Saved in:
10
Researching consumers in multicultural societies : emerging methodological issues
Slater, Stephanie
;
Yani-de-Soriano, Mirella
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1143-1160
Persistent link: https://www.econbiz.de/10008757635
Saved in:
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