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Mining marketing meaning from online chatter : strategic brand analysis of big data using latent Dirichlet allocation
Tirunillai, Seshadri; Tellis, Gerard J. - In: Journal of marketing research : JMR 51 (2014) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10010399707
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Posterior predictive model checking : an application to multivariate normal heterogeneity
Gilbride, Timothy J.; Lenk, Peter J. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 896-909
Persistent link: https://www.econbiz.de/10008666381
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Automated marketing research using online customer reviews
Lee, Thomas Y.; Bradlow, Eric T. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 881-894
Persistent link: https://www.econbiz.de/10009355021
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Incorporating subjective characteristics in product design and evaluations
Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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A conjoint approach to multipart pricing
Iyengar, Raghuram; Jedidi, Kamel; Kohli, Rajeev - In: Journal of marketing research : JMR 45 (2008) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
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Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de; Cooke, Alan D. J.; Janiszewski, Chris - In: Journal of marketing research : JMR 45 (2008) 4, pp. 437-449
Persistent link: https://www.econbiz.de/10003756211
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Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar; Patrick, Vanessa M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
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Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon; Ding, Min; Rao, Vithala R. - In: Journal of marketing research : JMR 45 (2008) 5, pp. 562-574
Persistent link: https://www.econbiz.de/10003770576
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To innovate or imitate? : entry strategy and the role of market research
Ofek, Elie; Turut, Ozge - In: Journal of marketing research : JMR 45 (2008) 5, pp. 575-592
Persistent link: https://www.econbiz.de/10003770581
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An integrated model of discrete choice and response time
Otter, Thomas; Allenby, Greg M.; Zandt, Trish van - In: Journal of marketing research : JMR 45 (2008) 5, pp. 593-607
Persistent link: https://www.econbiz.de/10003770584