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Marktforschung
385
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172
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Green, Paul E.
9
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5
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4
Chen, Xinlei
4
Darden, William R.
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3
Zhao, Min
3
Alpert, Mark I.
2
Batsell, Richard R.
2
Boyd jr., Harper W.
2
Briesch, Richard A.
2
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Journal of marketing research : JMR
Journal of business research : JBR
284
Technological forecasting & social change : an international journal
233
Journal of marketing
198
Overseas business reports : OBR
155
SpringerLink / Bücher
149
Jahrbuch der Absatz- und Verbrauchsforschung
125
International journal of market research : JMRS ; the journal of the Market Research Society
112
European journal of operational research : EJOR
105
International journal of production research
102
Qualitative market research : an international journal
100
Springer eBook Collection
97
Management science : journal of the Institute for Operations Research and the Management Sciences
89
Journal of the Academy of Marketing Science
88
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
83
Industrial marketing management : the international journal for industrial and high-tech firms
80
Tourism management : research, policies, practice
79
Journal of retailing and consumer services
78
International journal of business information systems : IJBIS
76
International journal of forecasting
74
Journal of advertising research
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
69
Organizational research methods : ORM
69
Esomar congress
68
Journal of information & knowledge management : JIKM
68
Journal of retailing
66
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Qualitative research in organizations and management : an international journal
61
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Marketing : ZFP ; journal of research and management
59
Information systems and e-business management : ISeB
58
Journal of business economics : JBE
58
Europäische Hochschulschriften / 5
57
Qualitative Marktforschung : Konzepte - Methoden - Analysen
56
Business horizons
55
International journal of market research
55
European Journal of Marketing
52
HMD : Praxis der Wirtschaftsinformatik
52
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ECONIS (ZBW)
387
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1
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387
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1
Mining marketing meaning from online chatter : strategic brand analysis of big data using latent Dirichlet allocation
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10010399707
Saved in:
2
Posterior predictive model checking : an application to multivariate normal heterogeneity
Gilbride, Timothy J.
;
Lenk, Peter J.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 896-909
Persistent link: https://www.econbiz.de/10008666381
Saved in:
3
Automated marketing research using online customer reviews
Lee, Thomas Y.
;
Bradlow, Eric T.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 881-894
Persistent link: https://www.econbiz.de/10009355021
Saved in:
4
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
5
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
6
Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de
;
Cooke, Alan D. J.
;
Janiszewski, Chris
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 437-449
Persistent link: https://www.econbiz.de/10003756211
Saved in:
7
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
Saved in:
8
Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 562-574
Persistent link: https://www.econbiz.de/10003770576
Saved in:
9
To innovate or imitate? : entry strategy and the role of market research
Ofek, Elie
;
Turut, Ozge
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 575-592
Persistent link: https://www.econbiz.de/10003770581
Saved in:
10
An integrated model of discrete choice and response time
Otter, Thomas
;
Allenby, Greg M.
;
Zandt, Trish van
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 593-607
Persistent link: https://www.econbiz.de/10003770584
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