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Journal of marketing research : JMR
Journal of business research : JBR
2,447
Journal of retailing and consumer services
1,955
Journal of business ethics : JOBE
1,914
SpringerLink / Bücher
996
NBER working paper series
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International journal of hospitality management
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International journal of consumer studies
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Corporate social responsibility and environmental management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Journal of Business Ethics
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Springer eBook Collection
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Technological forecasting & social change : an international journal
429
Cogent business & management
427
Business strategy and the environment
425
European Journal of Marketing
407
The journal of product & brand management
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Asia Pacific journal of marketing and logistics
404
Journal of business ethics : JBE
398
The journal of brand management : an international journal
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Journal of Consumer Marketing
385
Management science : journal of the Institute for Operations Research and the Management Sciences
376
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
375
Discussion paper / Centre for Economic Policy Research
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European journal of marketing : EJM
370
CESifo working papers
354
International business review : the official journal of the European International Business Academy
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Tourism management : research, policies, practice
340
Journal of travel and tourism marketing
331
Journal of international consumer marketing
322
Journal of marketing management : MM
320
Journal of marketing communications
316
Journal of fashion marketing and management
315
Journal of retailing
313
International journal of retail & distribution management
310
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
346
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1
Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wang, Wenbo
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 478-494
Persistent link: https://www.econbiz.de/10011697473
Saved in:
2
Competitive vices
Branco, Fernando M. R.
;
Villas-Boas, J. Miguel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 801-816
Persistent link: https://www.econbiz.de/10011421724
Saved in:
3
When and how managers' responses to online reviews affect subsequent reviews
Wang, Yang
;
Chaudhry, Alexander
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10011844978
Saved in:
4
If it takes a village to foster innovation, success depends on the neighbors : the effects of global and ego networks on new product launches
Fang, Eric
;
Lee, Jongkuk
;
Palmatier, Robert W.
;
Han, …
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10011502911
Saved in:
5
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
6
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
7
The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
Saved in:
8
A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica
;
Shiv, Baba
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
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9
Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de
;
Cooke, Alan D. J.
;
Janiszewski, Chris
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 437-449
Persistent link: https://www.econbiz.de/10003756211
Saved in:
10
When 2+2 is not the same as 1+3 : variations in price sensivity across components of partitioned prices
Hamilton, Rebecca W.
;
Srivastava, Joydeep
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 450-461
Persistent link: https://www.econbiz.de/10003756212
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