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Service systems and service-dominant logic : partners or distant cousins?
Alter, Steven - In: Journal of relationship marketing : innovations & … 9 (2010) 2, pp. 98-115
Persistent link: https://www.econbiz.de/10003994886
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Revisiting relationship marketing and customer relationship management in leading tourism and hospitality journals : research trends from 2001 to 2013
Maggon, Mohita; Chaudhry, Harish - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 53-77
Persistent link: https://www.econbiz.de/10011289282
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Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio; Eberle, Luciene; Bebber, Suélen - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
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A study of the impact of relationship marketing on cross-buying
Vyas, Vishal; Raitani, Sonika - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 79-108
Persistent link: https://www.econbiz.de/10011304647
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When relationship marketing goes wrong : opportunism and consumer well-being in consumer-bank relationships
Elsharnouby, Tamer; Parsons, Elizabeth - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 141-63
Persistent link: https://www.econbiz.de/10009774819
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The role of consumer happiness in relationship marketing
Belanche, Daniel; Casaló, Luis V.; Guinalíu, Miguel - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 79-94
Persistent link: https://www.econbiz.de/10009774828
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Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre - In: Journal of relationship marketing : innovations & … 13 (2014) 1, pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
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Partnerships between businesses and NGOs in the field of corporate social responsibility : a model of success from the perspective of relationship marketing
Barroso-Méndez, Maria Jesús; Galera-Casquet, Clementina; … - In: Journal of relationship marketing : innovations & … 13 (2014) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10010357251
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Adoption of customer relationship management in the service sector and its impact on performance
Law, Agnes K. Y.; Ennew, Christine T.; Mitussis, Darryn - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 301-330
Persistent link: https://www.econbiz.de/10010244771
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Electronic networks and relationship marketing : qualitative evidence from Jordanian travel agencies
Al-Weshah, Ghazi A.; Alnsour, Muhammed S.; Al-Hyari, Khalil - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 261-279
Persistent link: https://www.econbiz.de/10010244781