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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"EU countries"
~subject:"Online-Marketing"
~subject:"Social web"
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Online-Marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
53
Journal of business research : JBR
52
SpringerLink / Bücher
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of management information systems : JMIS
38
Electronic commerce research
36
International journal of internet marketing and advertising : IJIMA
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of internet commerce
29
Information systems research : ISR
28
Kom / Kommission der Europäischen Gemeinschaften
26
International journal of business information systems : IJBIS
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Technological forecasting & social change : an international journal
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
CESifo working papers
20
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of e-business research : an official publication of the Information Resources Management Association
18
International journal of hospitality management
18
International journal of electronic commerce : IJEC
17
Springer eBook Collection
17
Telecommunications policy : the international journal of digital economy, data sciences and new media
17
Electronic markets : EM ; the international journal of electronic commerce and business media
16
International journal of electronic business
16
Journal of electronic commerce research : JECR
16
Journal of open innovation : technology, market, and complexity
16
Journal of travel and tourism marketing
16
Institute for Prospective Technological Studies digital economy working paper
15
Internet policy review : journal on internet regulation
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Discussion papers / CEPR
14
Electronic commerce research and applications
13
Lehrbuch
13
Electronic markets : the international journal on networked business
12
International journal of contemporary hospitality management
12
Journal of organizational computing and electronic commerce
12
Management information systems : mis quarterly
12
Premier reference source
12
European research studies
11
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ECONIS (ZBW)
21
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1
A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
Saved in:
2
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
3
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
Saved in:
4
"Man, this frustrates me" : change of consumer emotions in online discussions
Haavisto, Piia
;
Sandberg, Birgitta
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011297931
Saved in:
5
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
6
C2C value creation : social anxiety and retail environment
Becker, Larissa Carine Braz
;
Santos, Cristiane Pizzutti dos
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 398-415
Persistent link: https://www.econbiz.de/10011813293
Saved in:
7
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
8
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
Saved in:
9
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
10
A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia
;
Schibrowsky, John A.
;
Peltier, James
; …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 166-181
Persistent link: https://www.econbiz.de/10009793428
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