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Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla; Wrigley, Cara; Rosemann, Michael - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
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Consumers' preference fit and ability to express preferences in the use of online mass customization
Moon, Heekang; Lee, Hyun-hwa - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 124-143
Persistent link: https://www.econbiz.de/10010387376
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.; Kulkarni, Gauri - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
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How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon; Ma, Zecong - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
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A QoS-sensitive model for e-commerce customer behavior
Ghavamipoor, Hoda; Galpayegani, S. Alireza Hashemi; … - In: Journal of research in interactive marketing : … 11 (2017) 4, pp. 380-397
Persistent link: https://www.econbiz.de/10011813290
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Sources of brand equity for online companies
Rios, Rosa E.; Riquelme, Hernan E. - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 214-240
Persistent link: https://www.econbiz.de/10008656153
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Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert; Balsubramanian, Siva K.; Summey, John H. - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
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Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
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A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia; Schibrowsky, John A.; Peltier, James; … - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 166-181
Persistent link: https://www.econbiz.de/10009793428