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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
995
Journal of retailing and consumer services
844
SpringerLink / Bücher
626
Industrial marketing management : the international journal for industrial and high-tech firms
514
International journal of hospitality management
375
Policy Research Working Paper Series
289
International journal of internet marketing and advertising : IJIMA
240
The journal of services marketing
240
Electronic commerce research
236
The journal of business & industrial marketing
230
Springer eBook Collection
224
The service industries journal
222
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
216
Management science : journal of the Institute for Operations Research and the Management Sciences
207
Journal of the Academy of Marketing Science
206
Journal of strategic marketing
204
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
203
Tourism management : research, policies, practice
196
Journal of travel and tourism marketing
184
European journal of operational research : EJOR
182
Journal of internet commerce
179
Journal of marketing
179
Information systems research : ISR
176
Cogent business & management
174
Technological forecasting & social change : an international journal
173
International journal of business information systems : IJBIS
168
Psychology & marketing
167
International journal of contemporary hospitality management
166
Journal of hospitality marketing & management
166
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
165
International journal of electronic customer relationship management : IJECRM
160
Journal of retailing
160
Gabler Edition Wissenschaft
156
International journal of electronic marketing and retailing : IJEMR
152
Asia Pacific journal of marketing and logistics
150
International journal of production economics
149
The journal of product & brand management
149
World Bank Other Operational Studies
144
Journal of marketing communications
143
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ECONIS (ZBW)
146
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1
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
Saved in:
2
Consumers' preference fit and ability to express preferences in the use of online mass customization
Moon, Heekang
;
Lee, Hyun-hwa
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 124-143
Persistent link: https://www.econbiz.de/10010387376
Saved in:
3
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
4
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
5
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
6
A QoS-sensitive model for e-commerce customer behavior
Ghavamipoor, Hoda
;
Galpayegani, S. Alireza Hashemi
; …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 380-397
Persistent link: https://www.econbiz.de/10011813290
Saved in:
7
Sources of brand equity for online companies
Rios, Rosa E.
;
Riquelme, Hernan E.
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 214-240
Persistent link: https://www.econbiz.de/10008656153
Saved in:
8
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
Saved in:
9
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
10
A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia
;
Schibrowsky, John A.
;
Peltier, James
; …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 166-181
Persistent link: https://www.econbiz.de/10009793428
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