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Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter; Mukerji, Bhasker; Dwivedi, … - In: Journal of retailing and consumer services 46 (2019), pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
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Hispanics and viral advertising
Korgaonkar, Pradeep; Petrescu, Maria; Gironda, John - In: Journal of retailing and consumer services 32 (2016), pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
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A typology of viral ad sharers using sentiment analysis
Kulkarni, Kalpak K.; Kalro, Arti D.; Sharma, Dinesh; … - In: Journal of retailing and consumer services 53 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012171967
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A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser; Rasti-Barzoki, Morteza - In: Journal of retailing and consumer services 51 (2019), pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
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Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter; Mukerji, Bhasker; Alryalat, … - In: Journal of retailing and consumer services 43 (2018), pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
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Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul; Jamil, Raja Ahmed; Shah, Adnan Muhammad; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
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A two-generation new product model by considering forward-looking customers : dynamic pricing and advertising optimization
Ghobadi, Somayeh Najafi; Bagherinejad, Jafar; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-22
Persistent link: https://www.econbiz.de/10012666042
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When I feel invaded, I will avoid it : the effect of advertising invasiveness on consumers’ avoidance of social media advertising
Niu, Xingchen; Wang, Xuequn; Liu, Zilong - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431592
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Observing viewers' self-reported and neurophysiological responses to message appeal in social media advertisements
Wajid, Anees; Raziq, Muhammad Mustafa; Ahmed, Qazi Mohammed - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012433768
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Revenue management in a multi-level multi-channel supply chain considering pricing, greening, and advertising decisions
Khorshidvand, Behrooz; Soleimani, Hamed; Sibdari, Soheil; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-22
Persistent link: https://www.econbiz.de/10012434341