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~isPartOf:"Journal of retailing and consumer services"
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Marketing ; Book
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Marketing management
79
Marketingmanagement
79
Consumer behaviour
52
Konsumentenverhalten
52
Beziehungsmarketing
23
Relationship marketing
23
Brand management
21
Markenführung
21
Einzelhandel
18
Retail trade
18
Marketing
15
Distribution channel
14
Vertriebsweg
14
Brand
11
Markenartikel
11
Customer satisfaction
8
Internet marketing
8
Kundenzufriedenheit
8
Online-Marketing
8
Brand image
7
Markenimage
7
Customer value
6
Firm performance
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Handelsmarke
6
Kundenwert
6
Lieferantenmanagement
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Market segmentation
6
Marketing strategy
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Marktsegmentierung
6
Store brand
6
Supplier relationship management
6
Unternehmenserfolg
6
Dienstleistungsqualität
5
Performance measurement
5
Performance-Messung
5
Service quality
5
Advertising
4
Customer integration
4
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4
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4
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English
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Yan, Ruiliang
6
Agag, Gomaa
3
Pei, Zhi
3
Myers, Chris
2
Ozuem, Wilson
2
Sands, Sean
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Shehawy, Yasser Moustafa
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Thaichon, Park
2
Tsai, Pei-Hsuan
2
Abdelmoety, Ziad Hassan
1
Abdo, Said Shabban
1
Adjei, Mavis T.
1
Agrawal, Shiv Ratan
1
Ahn, Jiseon
1
Ahn, Sungsook
1
Akansha Singh
1
Al-Imamy, Saifeddin
1
Alamanos, Eleftherios
1
Alamoudi, Hawazen
1
Alghamdi, Omar A.
1
Alharthi, Majed
1
Almoraish, Ahmed
1
Alnawas, Ibrahim
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Andreassen, Tor W.
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Andronikidis, Andreas
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Anselmsson, Johan
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Arias-Oliva, Mario
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Ashraf, Abdul R.
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Azemi, Yllka
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Barann, Benjamin
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Baumann, Chris
1
Becker, Jörg
1
Bin, Liu
1
Blanc, Simone
1
Bondesson, Niklas
1
Borra, Danielle
1
Bowman, Douglas
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
SpringerLink / Bücher
526
Journal of business research : JBR
431
Industrial marketing management : the international journal for industrial and high-tech firms
309
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
210
Journal of Food Distribution Research
208
European journal of marketing : EJM
187
Journal of marketing management : MM
175
Springer eBook Collection
174
Journal of the Academy of Marketing Science
150
Journal of marketing
142
Management Science
134
Journal of Agricultural and Applied Economics
130
The journal of business & industrial marketing
128
Gabler Edition Wissenschaft
126
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Springer eBook Collection / Business and Economics
114
Marketing intelligence & planning
112
Journal of marketing communications
107
Lehrbuch
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
International Food and Agribusiness Management Review
94
Journal of marketing education : JME
81
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Marketing theory
78
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
The marketing review
72
Agricultural and Resource Economics Review
70
Economics Papers from University Paris Dauphine
69
Journal of macromarketing : examining the interactions among markets, marketing, and society
69
Marketing : ZFP ; journal of research and management
68
Journal of marketing research : JMR
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of Agribusiness
65
Journal of advertising research
65
The journal of brand management : an international journal
65
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ECONIS (ZBW)
92
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1
Elaboration of
marketing
communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Saved in:
2
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
3
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
4
The maximizing consumer wants even more choices : how consumers cope with the marketplace of overchoice
Mittal, Banwari
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 361-370
Persistent link: https://www.econbiz.de/10011529005
Saved in:
5
Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang
;
Pei, Zhi
;
Myers, Chris
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
Saved in:
6
Retailer use of a professional social media network : insights from franchising
Kacker, Manish
;
Perrigot, Rozenn
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 222-233
Persistent link: https://www.econbiz.de/10011473205
Saved in:
7
Understanding affiliation to cashback programs : an emerging technique in an emerging country
Christino, Juliana Maria Magalhães
;
Silva, Thaís Santos
; …
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 78-86
Persistent link: https://www.econbiz.de/10011995454
Saved in:
8
Consumer perceived value preferences for mobile
marketing
in China : a mixed method approach
Huang, Lijuan
;
Mou, Jian
;
See-To, Eric
;
Kim, Jongki
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012001283
Saved in:
9
Augmented reality
marketing
: how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
10
Revisiting customers' perception of service quality in fast food restaurants
Namin, Aidin
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 70-81
Persistent link: https://www.econbiz.de/10011628999
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