//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of government campaig...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
477
Retail trade
477
Beziehungsmarketing
467
Relationship marketing
467
Online retailing
336
Online-Handel
336
Customer satisfaction
321
Kundenzufriedenheit
321
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Dienstleistungsqualität
232
Service quality
232
Social Web
174
Social web
174
Brand
167
Markenartikel
164
E-commerce
159
Electronic Commerce
158
Internet marketing
149
Online-Marketing
149
Emotion
126
Confidence
105
Food retailing
105
Lebensmitteleinzelhandel
105
Vertrauen
105
Viral marketing
103
Virales Marketing
103
Luxury goods
82
Luxusgüter
82
Innovation adoption
78
Distribution channel
77
Innovationsakzeptanz
77
Vertriebsweg
77
USA
73
United States
73
Advertising effects
71
more ...
less ...
Online availability
All
Undetermined
1,565
Free
19
Type of publication
All
Article
1,976
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
1,979
Aufsatz in Zeitschrift
1,979
Conference paper
7
Konferenzbeitrag
7
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
1
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
1,979
Author
All
Park, Jungkun
19
Prentice, Catherine
18
Septianto, Felix
17
Thaichon, Park
15
Dhir, Amandeep
14
Jebarajakirthy, Charles
13
Paul, Justin
13
Lombart, Cindy
12
Pantano, Eleonora
11
Dwivedi, Yogesh Kumar
10
Kaur, Puneet
10
Klaus, Philipp
10
Mortimer, Gary
10
Otterbring, Tobias
10
Rana, Nripendra P.
10
Quach, Sara
9
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Baier, Daniel
8
Elms, Jonathan
8
Gázquez-Abad, Juan Carlos
8
Hollebeek, Linda D.
8
Ladhari, Riadh
8
Louis, Didier
8
Loureiro, Sandra Maria Correia
8
Trinh, Giang
8
Borges, Adilson
7
Chebat, Jean-Charles
7
Duan, Yongrui
7
Gilboa, Shaked
7
Japutra, Arnold
7
Khan, Imran
7
Mehrotra, Ankit
7
Molinillo, Sebastian
7
Northey, Gavin
7
Souiden, Nizar
7
Söderlund, Magnus
7
Wästlund, Erik
7
Abdelmoety, Ziad Hassan
6
more ...
less ...
Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Journal of retailing and consumer services
Journal of business research : JBR
2,246
International journal of consumer studies
770
International journal of hospitality management
761
Psychology & marketing
717
The journal of brand management : an international journal
702
SpringerLink / Bücher
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
NBER working paper series
554
The journal of product & brand management
505
Working paper / National Bureau of Economic Research, Inc.
459
European Journal of Marketing
443
Journal of marketing research : JMR
429
Asia Pacific journal of marketing and logistics
421
European journal of marketing : EJM
417
NBER Working Paper
402
Journal of Consumer Marketing
399
Tourism management : research, policies, practice
396
Journal of travel and tourism marketing
389
Journal of marketing management : MM
377
Management science : journal of the Institute for Operations Research and the Management Sciences
370
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
Journal of Product & Brand Management
356
Journal of marketing
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
343
Journal of marketing communications
339
Journal of retailing
338
Journal of international consumer marketing
331
Journal of the Academy of Marketing Science
324
Journal of fashion marketing and management
320
Marketing letters : a journal of research in marketing
318
Cogent business & management
313
International journal of retail & distribution management
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of consumer behaviour : an international research review
302
The international review of retail, distribution and consumer research
302
The journal of consumer marketing
300
Marketing intelligence & planning
294
International journal of contemporary hospitality management
288
The journal of services marketing
278
more ...
less ...
Source
All
ECONIS (ZBW)
1,979
Showing
1
-
10
of
1,979
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
2
The effects of service
brand
dimensions on
brand
loyalty
Krystallis, Athanasios
;
Chrysochou, Polymeros
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 139-147
Persistent link: https://www.econbiz.de/10010338593
Saved in:
3
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
4
Proactive versus reactive apparel brands in sustainability : influences on
brand
loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
5
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
6
The impact of customer awareness of manufacturer name disclosure on retail
brand
attitudes and loyalty in Korea
Cho, Young Sang
;
Rha, Hye-Su
;
Burt, Steven
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
Saved in:
7
Consumer reaction to service rebranding
Collange, Véronique
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
Saved in:
8
The role of
brand
exposure and experience on
brand
recall : product durables vis-à-vis FMCG
Baumann, Chris
;
Hamin, Hamin
;
Chong, Amy
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 21-31
Persistent link: https://www.econbiz.de/10010503938
Saved in:
9
Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions
Rossi, Patricia
;
Borges, Adilson
;
Bakpayev, Marat
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 74-79
Persistent link: https://www.econbiz.de/10011388075
Saved in:
10
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge,
brand
familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->