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The influence of audience characteristics on the effectiveness of brand placement memory
Natarajan, Thamaraiselvan; Arasu Balasubramaniam, Senthil; … - In: Journal of retailing and consumer services 44 (2018), pp. 134-149
Persistent link: https://www.econbiz.de/10011904351
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Restaurant information cues, Diners' expectations, and need for cognition : experimental studies of online-to-offline mobile food ordering
Xu, Xianying; Huang, Yinghua - In: Journal of retailing and consumer services 51 (2019), pp. 231-241
Persistent link: https://www.econbiz.de/10012115130
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Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Maier, Erik; Dost, Florian - In: Journal of retailing and consumer services 45 (2018), pp. 207-220
Persistent link: https://www.econbiz.de/10011929990
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The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci; Soysal, Ayşe Nur; Ki̇tapci, Olgun - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
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Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda; Sabri, Ouidade; Parguel, Béatrice - In: Journal of retailing and consumer services 17 (2010) 6, pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
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Ethnic minority consumers' responses to sales promotions in the packaged food market
Jamal, Armand; Peattie, Sue; Peattie, Kenneth J. - In: Journal of retailing and consumer services 19 (2012) 1, pp. 98-108
Persistent link: https://www.econbiz.de/10009507892
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Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
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When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy; Romaniuk, Jenni; Cohen, Justin; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
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Omnichannel-based promotions' effects on purchase behavior and brand image
Blom, Angelica; Lange, Fredrik; Hess, Ronald L. <Jr.> - In: Journal of retailing and consumer services 39 (2017), pp. 286-295
Persistent link: https://www.econbiz.de/10011747900
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Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing; Hardesty, David M.; Craig, Adam W.; Song, Lei - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209547