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Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan; Xie, Wenxuan; Tiberius, Victor; Qiu, Yong - In: Journal of retailing and consumer services 72 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
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External pressure or internal culture? : an innovation diffusion theory account of small retail businesses' social media use
Kwon, Wi-suk; Woo, Hongjoo; Sadachar, Amrut; Huang, Xiao - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648884
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Who's behind the screen? : segmenting social venture consumers through social media usage
Chung, Te-Lin; Anaza, Nwamaka; Park, Joohyung; … - In: Journal of retailing and consumer services 28 (2016), pp. 288-295
Persistent link: https://www.econbiz.de/10011434187
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The role of social network websites in the consumer-brand relationship
Park, Hyejune; Kim, Young-kyung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
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Study on the steady state of the propagation model of consumers' perceived service quality in the community group-buying
Li, Jianfei; Li, Bei; Shen, Yang; Tang, Kun - In: Journal of retailing and consumer services 65 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013169620
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Building engagement in online brand communities : the effects of socially beneficial initiatives on collective social capital
Wong, Amy; Lee, Marcus - In: Journal of retailing and consumer services 65 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013169673
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Optimal pricing in social networks considering reference price effect
Duan, Yongrui; Feng, Yixuan - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581873
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Social capital, user motivation, and collaborative consumption of online platform services
Kim, Eunjin; Yoon, Sungjun - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648954
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What creates trust and who gets loyalty in social commerce?
Yeon, Jewoo; Park, Inyoung; Lee, Daeho - In: Journal of retailing and consumer services 50 (2019), pp. 138-144
Persistent link: https://www.econbiz.de/10012114147
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Social network analysis and domestic and international retailers : an investigation of social media networks of cosmetic brands
Watanabe, Nicholas M.; Kim, Jiyeon; Park, Joohyung - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431112