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Does vivid imagination deter visitation? : the role of mental imagery processing in virtual tourism on tourists' behavior
Zheng, Chunhui; Chen, Zengxiang; Zhang, Yuling; Guo, Yongrui - In: Journal of travel research : a quarterly publication of … 61 (2022) 7, pp. 1528-1541
Persistent link: https://www.econbiz.de/10013390839
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Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana; Su, Lijuan; Shichkova, Elena - In: Journal of travel research : a quarterly publication of … 58 (2019) 2, pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
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A comparative analysis of self-report and psychophysiological measures of emotion in the context of tourism advertising
Li, Shanshi; Walters, Gabby; Packer, Jan; Scott, Noel - In: Journal of travel research : a quarterly publication of … 57 (2018) 8, pp. 1078-1092
Persistent link: https://www.econbiz.de/10011938070
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Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Zhang, Hui; Xu, Honggang - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 565-587
Persistent link: https://www.econbiz.de/10014582358
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Tourist mental health drives destination choice, marketing, and matching
Cooper, Mary-Ann; Buckley, Ralf - In: Journal of travel research : a quarterly publication of … 61 (2022) 4, pp. 786-799
Persistent link: https://www.econbiz.de/10012880657
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Emotion measurement in tourism destination marketing : a comparative electroencephalographic and behavioral study
Bastiaansen, Marcel; Straatman, Sebastiaan; Mitas, Ondrej; … - In: Journal of travel research : a quarterly publication of … 61 (2022) 2, pp. 252-264
Persistent link: https://www.econbiz.de/10012794801
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The effectiveness of print advertising stimuli in evoking elaborate consumption visions for potential travelers
Walters, Gabrielle; Sparks, Beverley; Herington, Carmel - In: Journal of travel research : a quarterly publication of … 46 (2007) 1, pp. 24-34
Persistent link: https://www.econbiz.de/10003566626
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Success factors for destination marketing web sites : a qualitative meta-analysis
Park, Young A.; Gretzel, Ulrike - In: Journal of travel research : a quarterly publication of … 46 (2007) 1, pp. 46-63
Persistent link: https://www.econbiz.de/10003566679
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Impact of the perceived image of celebrity endorsers on tourists' intentions to visit
Van der Veen, Robert; Song, Haiyan - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 211-224
Persistent link: https://www.econbiz.de/10010254353
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Evaluating destination advertising
Stienmetz, Jason L.; Maxcy, Joel G.; Fesenmaier, Daniel R. - In: Journal of travel research : a quarterly publication of … 54 (2015) 1, pp. 22-35
Persistent link: https://www.econbiz.de/10010474699