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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,087
Journal of retailing and consumer services
1,952
International journal of hospitality management
804
International journal of consumer studies
774
Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER working paper series
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Journal of sports economics
577
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431
European Journal of Marketing
411
Asia Pacific journal of marketing and logistics
404
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The journal of product & brand management
399
European journal of marketing : EJM
395
Journal of marketing research : JMR
379
Applied economics
368
Journal of Consumer Marketing
367
Journal of marketing communications
366
The journal of brand management : an international journal
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Journal of economic psychology : research in economic psychology and behavioral economics
344
Tourism management : research, policies, practice
339
Journal of marketing management : MM
334
Journal of international consumer marketing
333
Journal of travel and tourism marketing
333
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
331
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
329
Journal of sport management : the official journal of the North American Society of Sport Management
328
Journal of retailing
327
Marketing letters : a journal of research in marketing
316
Journal of marketing
313
European Sport management quarterly : ESMQ
309
Journal of the Academy of Marketing Science
307
Cogent business & management
301
Journal of advertising : official publication of the American Academy of Advertising
298
International journal of retail & distribution management
297
Journal of fashion marketing and management
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ECONIS (ZBW)
367
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1
Cyclical bid adjustments in search-engine advertising
Zhang, Xiaoquan
;
Feng, Juan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511
Saved in:
2
Effects of recommendation neutrality and
sponsorship
disclosure on trust vs. distrust in online recommendation agents : moderating role of explanations for organic recommendations
Wang, Weiquan
;
Xu, Jingjun
;
Wang, May
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5198-5219
Persistent link: https://www.econbiz.de/10011947147
Saved in:
3
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
4
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
5
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
6
The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
7
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
8
Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
9
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
10
Advertiser prominence effects in search advertising
Jeziorski, Przemysław
;
Moorthy, Sridhar
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
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