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Lower price or higher reward? : measuring the effect of consumers’ preferences on reward programs
Rossi, Federico - In: Management science : journal of the Institute for … 64 (2018) 9, pp. 4451-4470
Persistent link: https://www.econbiz.de/10011921534
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Strategic consumers, revenue management, and the design of loyalty programs
Chun, So Yeon; Ovchinnikov, Anton - In: Management science : journal of the Institute for … 65 (2019) 9, pp. 3969-3987
Persistent link: https://www.econbiz.de/10012118531
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Revenue management with strategic customers : last-minute selling and opaque selling
Jerath, Kinshuk; Netessine, Serguei; Veeraraghavan, … - In: Management science : journal of the Institute for … 56 (2010) 3, pp. 430-448
Persistent link: https://www.econbiz.de/10003962301
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Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009373356
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Introduction to the special issue on marketing within the enterprise and beyond
Chintagunta, Praddep K.; Desai, Preyas S. - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1511
Persistent link: https://www.econbiz.de/10009313063
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Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin; Hosanagar, Kartik; Tan, Yong - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Information acquisition during online decision making : a model-based exploration using eye-tracking data
Shi, Savannah Wei; Wedel, Michel; Pieters, F. G. M. Rik - In: Management science : journal of the Institute for … 59 (2013) 5, pp. 1009-1026
Persistent link: https://www.econbiz.de/10009751217
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Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.; Liberali, Guilherme; Urban, Glen L. - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
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Estimating demand for mobile applications in the new economy
Ghose, Anindya; Han, Sang Pil - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864