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Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871
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The structural virality of online diffusion
Goel, Sharad; Anderson, Ashton; Hofman, Jake; Watts, … - In: Management science : journal of the Institute for … 62 (2016) 1, pp. 180-196
Persistent link: https://www.econbiz.de/10011432943
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Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin; Hosanagar, Kartik; Tan, Yong - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
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The visible hand? : demand effects of recommendation networks in electronic markets
Oestreicher-Singer, Gal; Sundararajan, Arun - In: Management science : journal of the Institute for … 58 (2012) 11, pp. 1963-1981
Persistent link: https://www.econbiz.de/10009679763
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Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.; Lauga, Dominique Olié; Ofek, Elie - In: Management science : journal of the Institute for … 67 (2021) 11, pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
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Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya - In: Management science : journal of the Institute for … 67 (2021) 7, pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
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Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence; Ofek, Elie; Steenburgh, Thomas J. - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
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Influence of social media emotional word of mouth on institutional investors' decisions and firm value
Nguyen, Hang; Calantone, Roger J.; Krishnan, Ranjani - In: Management science : journal of the Institute for … 66 (2020) 2, pp. 887-910
Persistent link: https://www.econbiz.de/10012213249