//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
SMS advertising : how message...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
334
Konsumentenverhalten
334
Theorie
88
Theory
88
Internet marketing
84
Online-Marketing
84
Werbung
81
Preismanagement
79
Pricing strategy
79
Advertising
67
Online retailing
50
Online-Handel
50
Experiment
45
Social Web
37
Social web
37
E-commerce
36
Electronic Commerce
36
Advertising effects
32
Game theory
32
Spieltheorie
32
Werbewirkung
32
Einzelhandel
31
Retail trade
31
Beziehungsmarketing
26
Relationship marketing
26
Revenue management
25
Revenue-Management
25
advertising
25
Learning process
24
Lernprozess
24
Preisdifferenzierung
22
Price discrimination
22
Decision
21
Entscheidung
21
USA
21
United States
21
Brand management
20
Information behaviour
20
Informationsverhalten
20
Internet
20
more ...
less ...
Online availability
All
Undetermined
287
Free
14
Type of publication
All
Article
467
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
454
Aufsatz in Zeitschrift
454
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
454
Undetermined
14
Author
All
Ghose, Anindya
8
Su, Xuanming
6
Tucker, Catherine
6
Amaldoss, Wilfred
5
Balseiro, Santiago R.
5
Chintagunta, Pradeep K.
5
Girotra, Karan
5
Goldfarb, Avi
5
Guo, Liang
5
Hosanagar, Kartik
5
Netessine, Serguei
5
Vulcano, Gustavo
5
Dukes, Anthony
4
Gao, Fei
4
Lee, Dokyun
4
Ofek, Elie
4
Png, Ivan
4
Simchi-Levi, David
4
Smith, Michael D.
4
Villas-Boas, J. Miguel
4
Zhang, Fuqiang
4
Allon, Gad
3
Bapna, Ravi
3
Bassamboo, Achal
3
Belavina, Elena
3
Besbes, Omar
3
Chan, Tat
3
Choe, Chongwoo
3
Cui, Shiliang
3
Despotakis, Stylianos
3
Krishnan, Ramayya
3
Kuksov, Dmitri
3
Li, Beibei
3
Milkman, Katherine L.
3
Mirrokni, Vahab
3
Nazerzadeh, Hamid
3
Sahin, Ozge
3
Shen, Qiaowei
3
Shin, Jiwoong
3
Shin, Woochoel
3
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,394
Journal of retailing and consumer services
2,165
International journal of hospitality management
872
Psychology & marketing
802
SpringerLink / Bücher
788
International journal of consumer studies
782
The journal of brand management : an international journal
650
NBER working paper series
639
Journal of consumer research : JCR ; an interdisciplinary bimonthly
609
Journal of advertising research
557
European Journal of Marketing
549
Working paper / National Bureau of Economic Research, Inc.
526
The journal of product & brand management
498
Journal of Consumer Marketing
494
European journal of marketing : EJM
476
NBER Working Paper
465
Journal of marketing research : JMR
440
Journal of marketing communications
434
Tourism management : research, policies, practice
434
Asia Pacific journal of marketing and logistics
430
Technological forecasting & social change : an international journal
416
Journal of marketing
406
Journal of marketing management : MM
402
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
399
Journal of travel and tourism marketing
389
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Journal of retailing
357
Telecommunications policy : the international journal of digital economy, data sciences and new media
355
Journal of international consumer marketing
350
Marketing letters : a journal of research in marketing
350
Journal of Product & Brand Management
349
Journal of the Academy of Marketing Science
348
Marketing intelligence & planning
346
Journal of advertising : official publication of the American Academy of Advertising
340
Cogent business & management
338
International journal of advertising : the quarterly review of marketing communications
338
International journal of advertising : the review of marketing communications
321
Journal of fashion marketing and management
320
more ...
less ...
Source
All
ECONIS (ZBW)
468
Showing
1
-
10
of
468
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
2
Mobile targeting using customer trajectory patterns
Ghose, Anindya
;
Li, Beibei
;
Liu, Siyuan
- In:
Management science : journal of the Institute for …
65
(
2019
)
11
,
pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
Saved in:
3
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
4
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
5
How do restrictions on
advertising
affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
6
Winners, losers, and Facebook : the role of social logins in the online
advertising
ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
7
Advertising
content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
8
Advertiser prominence effects in search
advertising
Jeziorski, Przemysław
;
Moorthy, Sridhar
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
Saved in:
9
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
10
Television
advertising
and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->