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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business ethics : JOBE
1,422
Journal of business research : JBR
1,066
SpringerLink / Bücher
629
Corporate social responsibility and environmental management
607
Journal of Business Ethics
443
Journal of retailing and consumer services
402
Journal of advertising research
362
Business strategy and the environment
361
Technological forecasting & social change : an international journal
352
Springer eBook Collection
326
Finance research letters
316
Social Responsibility Journal
298
Business & society
296
Journal of marketing communications
286
International journal of advertising : the review of marketing communications
274
International journal of internet marketing and advertising : IJIMA
272
Journal of business ethics : JBE
272
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of hospitality management
243
International journal of advertising : the quarterly review of marketing communications
239
NBER working paper series
225
Cogent business & management
221
Tourism management : research, policies, practice
208
Strategic Direction
205
Information systems research : ISR
204
Journal of advertising : official publication of the American Academy of Advertising
201
Journal of advertising
199
Working paper / National Bureau of Economic Research, Inc.
193
Psychology & marketing
185
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
182
Business horizons
181
European Journal of Marketing
177
Journal of Consumer Marketing
177
Industrial marketing management : the international journal for industrial and high-tech firms
171
NBER Working Paper
168
CESifo working papers
164
Journal of marketing
163
Energy economics
158
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ECONIS (ZBW)
246
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1
Advertising
content and consumer engagement on social media : evidence from
Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
2
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
3
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
4
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
5
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
6
Winners, losers, and
Facebook
: the role of social logins in the online
advertising
ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
7
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
10
,
pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
Saved in:
8
Ad revenue and content commercialization : evidence from blogs
Sun, Monic
;
Zhu, Feng
- In:
Management science : journal of the Institute for …
59
(
2013
)
10
,
pp. 2314-2331
Persistent link: https://www.econbiz.de/10010202786
Saved in:
9
Social ties and user-generated content : evidence from an online social network
Shriver, Scott K.
;
Nair, Harikesh
;
Hofstetter, Reto
- In:
Management science : journal of the Institute for …
59
(
2013
)
6
,
pp. 1425-1443
Persistent link: https://www.econbiz.de/10009777020
Saved in:
10
Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
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