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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
752
Journal of retailing and consumer services
367
Journal of advertising research
352
SpringerLink / Bücher
307
NBER working paper series
284
International journal of internet marketing and advertising : IJIMA
270
International journal of advertising : the review of marketing communications
265
Technological forecasting & social change : an international journal
265
Journal of marketing communications
249
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
243
International journal of advertising : the quarterly review of marketing communications
239
Working paper / National Bureau of Economic Research, Inc.
233
Discussion paper series / IZA
232
NBER Working Paper
224
CESifo working papers
207
Journal of advertising : official publication of the American Academy of Advertising
200
Journal of advertising
197
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
182
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
182
Journal of economic behavior & organization : JEBO
174
Psychology & marketing
167
International journal of hospitality management
166
Tourism management : research, policies, practice
163
European Journal of Marketing
157
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Journal of marketing
154
Journal of Consumer Marketing
146
Springer eBook Collection
146
Journal of management information systems : JMIS
145
Journal of promotion management : JPM
132
Business horizons
128
Journal of promotion management : innovations in planning and applied research
127
Discussion papers / CEPR
125
International journal of electronic marketing and retailing : IJEMR
125
Industrial marketing management : the international journal for industrial and high-tech firms
124
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
Electronic commerce research
123
IZA Discussion Paper
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ECONIS (ZBW)
220
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1
Stimulating online reviews by combining financial incentives and social norms
Burtch, Gordon
;
Hong, Yili
;
Bapna, Ravi
;
Griskevicius, …
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2065-2082
Persistent link: https://www.econbiz.de/10011873959
Saved in:
2
Advertising
content and consumer engagement on social media : evidence from
Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
3
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
4
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
5
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
6
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
7
Winners, losers, and
Facebook
: the role of social logins in the online
advertising
ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
8
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
10
,
pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
Saved in:
9
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
Saved in:
10
Do your online friends make you pay? : a randomized field experiment on peer influence in online social networks
Bapna, Ravi
;
Umyarov, Akhmed
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1902-1920
Persistent link: https://www.econbiz.de/10011338804
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