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The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan; Bagozzi, Richard P.; Meland, Kjersti V. - In: Marketing intelligence & planning 33 (2015) 2, pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
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Brand, identity and corporate reputation
Lim, Ming (contributor) - 2014
Persistent link: https://www.econbiz.de/10011326359
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A framework to attain brand promise in an online setting
Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
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Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone; Ranfagni, Silvia - In: Marketing intelligence & planning 31 (2013) 5, pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
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Building a unique online corporate identity
Abdullah, Zulhamri; Nordin, Shahrina Md; Yuhanis Abdul Aziz - In: Marketing intelligence & planning 31 (2013) 5, pp. 451-471
Persistent link: https://www.econbiz.de/10010127920
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The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria; García-Madariaga, Jesús; … - In: Marketing intelligence & planning 42 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
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Sustainable, therefore reputable : linking sustainability, reputation, and consumer behaviour
Unal, Umut; Tascioglu, Mertcan - In: Marketing intelligence & planning 40 (2022) 4, pp. 497-512
Persistent link: https://www.econbiz.de/10013393463
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Museums, consumers, and on-site experiences
Mencarelli, Rémi; Marteaux, Séverine; Pulh, Mathilde - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 330-348
Persistent link: https://www.econbiz.de/10003989432
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The role of the stakeholder perspective in measuring corporate reputation
Puncheva-Michelotti, Petya; Michelotti, Marco - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 249-274
Persistent link: https://www.econbiz.de/10003989420
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Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.; Melewar, T. C. - In: Marketing intelligence & planning 29 (2011) 2, pp. 92-107
Persistent link: https://www.econbiz.de/10009156917