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Brand image
80
Markenimage
80
Brand management
66
Markenführung
66
Consumer behaviour
56
Konsumentenverhalten
56
Brand
32
Markenartikel
32
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18
Relationship marketing
18
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17
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12
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10
Designation of origin
10
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Reputation
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Marketingmanagement
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Brand awareness
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China
5
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5
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5
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5
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Arli, Denni
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Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
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Azizah Hassan
1
Baghi, Ilaria
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Brownlie, Douglas
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Marketing intelligence & planning
Journal of business research : JBR
725
The journal of brand management : an international journal
403
Working paper / National Bureau of Economic Research, Inc.
353
The journal of product & brand management
326
NBER working paper series
321
Journal of retailing and consumer services
301
SpringerLink / Bücher
283
Journal of business ethics : JOBE
269
NBER Working Paper
231
International journal of hospitality management
218
Discussion paper series / IZA
201
Psychology & marketing
167
Corporate reputation review : an international journal
147
European journal of marketing : EJM
144
Tourism management : research, policies, practice
141
Creativity and innovation management
135
Academy of Management journal : AMJ
131
Cogent business & management
120
Journal of marketing communications
120
Industrial marketing management : the international journal for industrial and high-tech firms
118
Asia Pacific journal of marketing and logistics
115
IZA Discussion Paper
113
Springer eBook Collection
113
Journal of travel and tourism marketing
108
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
106
Discussion paper / Centre for Economic Policy Research
102
International journal of contemporary hospitality management
100
IZA Discussion Papers
97
The international journal of human resource management
91
Management science : journal of the Institute for Operations Research and the Management Sciences
90
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of marketing management : MM
84
Journal of strategic marketing
84
Journal of hospitality marketing & management
81
Journal of marketing
80
The service industries journal
79
Marketing letters : a journal of research in marketing
77
The journal of consumer marketing
77
International journal of human resource management
76
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ECONIS (ZBW)
96
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1
The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan
;
Bagozzi, Richard P.
;
Meland, Kjersti V.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
Saved in:
2
Brand, identity and corporate reputation
Lim, Ming
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011326359
Saved in:
3
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
4
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
5
Building a unique online corporate identity
Abdullah, Zulhamri
;
Nordin, Shahrina Md
;
Yuhanis Abdul Aziz
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 451-471
Persistent link: https://www.econbiz.de/10010127920
Saved in:
6
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
7
Sustainable, therefore reputable : linking sustainability, reputation, and consumer
behaviour
Unal, Umut
;
Tascioglu, Mertcan
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10013393463
Saved in:
8
Museums, consumers, and on-site experiences
Mencarelli, Rémi
;
Marteaux, Séverine
;
Pulh, Mathilde
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10003989432
Saved in:
9
The role of the stakeholder perspective in measuring corporate reputation
Puncheva-Michelotti, Petya
;
Michelotti, Marco
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 249-274
Persistent link: https://www.econbiz.de/10003989420
Saved in:
10
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
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