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Investigating consumer advocacy, community usefulness, and brand avoidance
Jayasimha, K. R.; Chaudhary, Harish; Chauhan, Anurag - In: Marketing intelligence & planning 35 (2017) 4, pp. 488-509
Persistent link: https://www.econbiz.de/10011723783
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Consumer responses to covert advertising in social media
Göbel, Fabian; Meyer, Anton; Ramaseshan, B.; Bartsch, Silke - In: Marketing intelligence & planning 35 (2017) 5, pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
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Customer brand co-creation : a conceptual model
France, Cassandra; Merrilees, Bill; Miller, Dale - In: Marketing intelligence & planning 33 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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Content strategies and audience response on Facebook brand pages
Tafesse, Wondwesen - In: Marketing intelligence & planning 33 (2015) 6, pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
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The potential of social media for luxury brand management
Jin, Seung-A Annie - In: Marketing intelligence & planning 30 (2012) 7, pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
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A framework to attain brand promise in an online setting
Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
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Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao; Eugene Cheng-xi Aw; Omkar Dastane; Fernando, … - In: Marketing intelligence & planning 41 (2023) 8, pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
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Non-dyadic human-robot interactions and online brand communities
Lima, Vitor; Zanini, Marco Tulio; Irigaray, Hélio … - In: Marketing intelligence & planning 40 (2022) 6, pp. 724-737
Persistent link: https://www.econbiz.de/10013393525
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Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye; Esfidani, Mohammad Rahim - In: Marketing intelligence & planning 40 (2022) 6, pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
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Enhancing participation intentions in online brand communities
Kumar, Vikas - In: Marketing intelligence & planning 40 (2022) 7, pp. 898-913
Persistent link: https://www.econbiz.de/10013393592