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State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant - In: Marketing intelligence & planning 34 (2016) 1, pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
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Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa - In: Marketing intelligence & planning 34 (2016) 2, pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
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Factors affecting consumers' green product purchase decisions
Kumar, Prashant; Ghodeswar, Bhimrao M. - In: Marketing intelligence & planning 33 (2015) 3, pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
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Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz; Brem, Alexander; Ivens, Björn - In: Marketing intelligence & planning 32 (2014) 2, pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
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Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah; Grace, Debra; King, Ceridwyn - In: Marketing intelligence & planning 31 (2013) 6, pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
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Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay; Occhiocupo, Nicoletta; Simkin, Lyndon - In: Marketing intelligence & planning 31 (2013) 7, pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
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Effects of relational proclivity and marketing intelligence on new product development
Trainor, Kevin J.; Krush, Michael T.; Agnihotri, Raj - In: Marketing intelligence & planning 31 (2013) 7, pp. 788-806
Persistent link: https://www.econbiz.de/10010227504
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Informant characteristics as moderators in higher education research
Hammond, Kevin L.; Webster, Robert L. - In: Marketing intelligence & planning 32 (2014) 4, pp. 398-412
Persistent link: https://www.econbiz.de/10010385852
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Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen; Chang, Kirk; Simkin, Lyndon - In: Marketing intelligence & planning 32 (2014) 1, pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
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Forecasting sponsorship costs : marketing intelligence in the athletic apparel industry
Jensen, Johnathen A.; Wakefield, Lane; Cobbs, Joe B.; … - In: Marketing intelligence & planning 34 (2016) 2, pp. 281-298
Persistent link: https://www.econbiz.de/10011569503